General Sessions

What it Really Means to be a Leader in Marketing (1:15-2:00pm)

Too many marketers don’t have a clear vision of Leadership in marketing today. Based on research against $1 billion in ad spend that involved working with 30 blue chip marketers (P&G, J&J, Ford, etc.), and captured in his book, What Sticks, Greg Stuart will share a set of unique insights on the principles that comprise marketing leadership.

Greg Stuart, Just a Guy with a Point of View - former Chief Executive Officer of IAB

Why Lead Quality Matters Now More than Ever (2:00-2:45pm)

Online lead generation has been around virtually since the dawn of the Internet. Lead Gen companies have come and gone given the relatively low barrier to entry. Despite the churn in the industry, there are companies who are here for the long haul. There will always be new ways to divine more information about leads and a prospect’s intent, but at the heart of it, lead quality will always be king. Hear from leaders in the industry about what lead quality means to them and how they have built a reputation on ensuring they are delivering on that promise.

Matt Tillman, Director of Sales, Adchemy (Moderator)
Tom Dearden, Chief Executive Officer, Datamark
Chuck Hoover, Chief Marketing Officer, Internet Brands
Erik Josowitz, Vice President of Marketing, All Web Leads
Admiral McCreary, President, Military.com

The New Tech Savvy Agency (2:45-3:15pm)

Today, agencies must be jacks of all trades, offering their clients strategy, creativity, media planning, analytics and – more recently – data and platform expertise. This session analyzes VivaKi and Google's partnership, and investigates how the companies work in tandem to benefit both agency and advertiser by capitalizing on the targeting opportunities offered by companies like TARGUSinfo.

Kurt Unkel, Senior Vice President, Group Director of Audience on Demand, VivaKi
Zach Weinberg, Co-founder & President, Invite Media (Part of Google®)

Privacy Mythbuster: Facts and Fallacies(3:30-4:15pm)

What are the emerging standards for privacy and interactive ad targeting? And why is it imperative for advertisers to be in position to build targeted audiences that are of significant size? And why is the government looking to step in and regulate? The answers to these questions may surprise you. Join an online media veteran and privacy expert as he explores the delta between innovation and regulation.

Alan Chapell, President, Chapell & Associates

Back-to-Back Case Study Showcase (4:15-4:40pm)

Rocket Fuel – a demand driven ad network – has teamed up with AdAdvisor by TARGUSinfo, to achieve ad optimization with unparalleled results. This case study reveals how Rocket Fuel leveraged AdAdvisor data to generate a lift of over 7 percent for unaided brand awareness for a top ten CPG company.

Eshwar Belani, Vice President of Products & Business Development, Rocket Fuel, Inc. (4:15-4:30pm)

Allocating prospects to members of your sales team with similar backgrounds and experience to the prospect can have a radical impact on customer satisfaction and engagement levels. The research revealed in this case study uncovers the role of gender, age and location of the consumer and sales rep in empowering successful interactions.

Nick Hedges, Senior Vice President of Strategy and Sales, Leads360 (4:30-4:50pm)

Social Strategies: Advertisers Journey Beyond Direct Response (4:50-5:30pm)

The online advertising world has embraced social media as a fruitful channel for acquiring customers via direct response campaigns. But we are just starting to tap social media’s potential for advertising, data and customer relationships. This session will explore successful ways in which social media has been used for branding, engagement and targeting, and how insights from social media have increased business value beyond simple customer acquisition.

Satya Patel, Partner, Battery Ventures (Moderator)
Brett Brewer, President, Adknowledge
Neeraj Kochhar, President, Varick Media Management
Dan Reich, Director of New Business Development, Lotame