Education Track

Narrow the Funnel with Effective Lead Quality Management (10:00-10:45am)

Many schools and universities spend too much time and money weeding through bogus leads that clog up the lead pool. This session explores how effective inquiry management strategies and technologies can increase success rates, lower marketing costs, and improve enrollment counselor morale resulting in a more positive brand image of your school and ultimately greater success in online student acquisition.

Michael Ferree, Account Director, Geary Interactive (Moderator)
Malcolm McLeod, VP of Inquiry Management Solutions, EducationDynamics
Christine Shelly, EVP, Grantham University

Using Analytics to Increase Traffic, Quality and Conversions (10:45-11:30am)

Everyone is talking about the need to leverage analytics and lead scoring, but what does that really mean?  Whether you are just getting started or have been using analytics for years, there are lessons to be learned from schools, generators, and marketing companies that are using analytics and lead scoring to their advantage today.  In this panel session hear from experts in the field on their experiences and plans on what works and what is next for analytics and lead scoring in the for profit education industry.

Ken Inman, Vice President of Analytics, TARGUSinfo (Moderator)
Clay Gillespie, Senior Vice President of Marketing & Media Management, CEC
Brian Eberman, Chief Executive Officer, Avenue100
Vince Lewis, General Manager, ClassesUSA
Jamie McDonald, Chief Executive Officer, Sparkroom