Agenda
Agenda Announced!
Last Updated on August 24
The 2010 Interactive Insights Summit will be packed with case studies, best practices, tips and leading-edge thinking. The presentations and panels will arm you with actionable items to take back to the office with you. The exclusive networking events will give you the rare opportunity to mingle and with other industry leaders in an intimate setting.
| OCTOBER 13, 2010 | |
|---|---|
| 9:00am - 5:00pm | REGISTRATION |
| 10:00 - 10:45am | EDUCATION PRE-CONFERENCE TRACK Narrow the Funnel with Effective Lead Quality Management Michael Ferree, Account Director, Geary PMG (Moderator) Malcolm McLeod, VP of Inquiry Management Solutions, EducationDynamics Christine Shelly, EVP, Grantham University AUTOMOTIVE PRE-CONFERENCE TRACK Making it Work. Prioritizing and Segmenting Leads in the Auto Marketplace Sean Fox, COO, Reply! Katherine Kress, VP of Customer Marketing Solutions, Urban Science Steve Lind, EVP of Corporate Development, Autobytel Inc. |
| 10:45 - 11:30am | EDUCATION PRE-CONFERENCE TRACK Using Analytics to Increase Traffic, Quality and Conversions Ken Inman, VP of Analytics, TARGUSinfo Clay Gillespie, SVP of Marketing & Media Management, Career Education Corporation Brian Eberman, CEO, Avenue100 Vince Lewis, General Manager, ClassesUSA Jamie McDonald, CEO, Sparkroom AUTOMOTIVE PRE-CONFERENCE TRACK Managing Lead Quality; Turning Insights into Sales Anna Zornosa, VP , ADP & General Manger, Dealix Jim Flint, Corporate Director of Interactive Sales & Marketing, John Eagle Dealership Mark Taylor, Director of Business Development, AutoNation |
| 11:30am - 12:30pm | LUNCH |
| 12:30 - 12:45pm | Opening Remarks George Moore, CEO, TARGUSinfo |
| 12:45 - 1:45pm | Keynote Presentation What it REALLY Means to be a Leader in Marketing Greg Stuart, Co-author of "What Sticks" and former CEO of IAB |
| 1:45 - 2:30pm | Why Lead Quality Matters Now More than Ever Matt Tillman, Director of Sales, Adchemy (Moderator) Tom Dearden, CEO, Datamark Chuck Hoover, CMO, Internet Brands Erik Josowitz, VP of Marketing, All Web Leads Admiral T.L. McCreary, President, Military.com |
| 2:30 - 3:00pm | The New Tech Savvy Agency: How Technology Drives Value for Advertisers Kurt Unkel, SVP, Group Director of Audience on Demand, VivaKi Zach Weinberg, Co-founder & President, Invite Media (Part of Google®) |
| 3:00 - 3:15pm | BREAK |
| 3:15 - 4:00pm | Privacy Mythbuster: Facts and Fallacies Alan Chapell, Principle, Chapell & Associates |
| 4:00 - 4:45pm | Back-to-Back Case Study Showcase Eshwar Belani, VP of Products & Business Development, Rocket Fuel, Inc Nick Hedges, SVP of Strategy & Sales, Leads360 |
| 4:45 - 5:30pm | Social Strategies: Advertisers Journey Beyond Direct Response Satya Patel, Investor, Battery Ventures (Moderator) |
| 5:30 - 7:30pm | WELCOME RECEPTION Poolside at the Wynn Las Vegas |
| 9:00 - 11:00pm | AFTER HOURS NETWORKING TARGUSinfo Wynn Suite |
| October 14, 2010 | |
| 8:00 - 11:00am |
REGISTRATION |
| 9:00 - 10:00am | NETWORKING BREAKFAST |
| 10:00 - 10:30am |
Interactive Markets: the Past, the Present and the Future Ross Shanken, EVP of Strategic Initiatives, TARGUSinfo |
| 10:30 - 11:30am |
Keynote Presentation The Audience Targeting Imperative Joanna O'Connell, Senior Analyst for Interactive Marketing, Forrester Research, Inc. |
| 11:30am - 12:00pm |
A Fireside Chat: Impression to Conversion. Measuring the Online Sales Lifecycle Dave Helmreich, VP of AdAdvisor, TARGUSinfo (Moderator) John Holt, Chairman and CEO, Cobalt |
| 12:00 - 12:15pm |
Awards Presentation Who will the winner's be this year? |
| 12:15 - 1:15pm |
NETWORKING LUNCH |
| 1:15 - 1:45pm |
Identity Management - Optimizing Your Brand in Local Search Jeff Beard, President, Localeze Gregg Stewart, President, TMP |
| 1:45 - 2:15pm |
Personalized Retargeting: Future or Folly? Dave Zinman, VP and GM of Display Advertising, Yahoo! |
| 2:15 - 2:45pm |
Disrupting the Market: Driving Greater Value Through A Holistic Marketing Approach Casey Cook, CRO, DoublePositive John Kline, President, EDMC Online Higher Education |
| 2:45 - 3:15pm |
Audience Targeting through the Looking Glass - Part 1 Matt Spiegel, CEO Trading Desk, Omnicom Media Group Digital (Moderator) Ben Barokas, Founder & CRO, AdMeld Denise Colella, CRO, AudienceScience Brad King, Managing Director, BlueKai Kara Weber, VP of Marketing, The Rubicon Project Mark Zagorski, CRO, eXelate |
| 3:15 - 3:30pm |
BREAK |
| 3:30 - 4:00pm |
Audience Targeting through the Looking Glass - Part 2 Matt Spiegel, CEO Trading Desk, Omnicom Media Group Digital (Moderator) |
| 4:00 - 4:45pm |
Back-to-Back Case Study Showcase Chris Rouse, Director of Research and Audience Insights, Collective John Donges, Executive Director of Enrollment, Liberty University Online |
| 4:45 - 5:15pm |
MORE GOOD, LESS BAD: Digital Media, Performance Marketing and the Meaning of Life! Paul H. Rhyu, VP of Digital Media & Marketing Operations, Apollo Marketing (University of Phoenix) |
| 5:15 - 6:00pm |
Meet the Speakers Social Event |
| 9:00 - 11:00pm | NETWORKING RECEPTION At Blush Nightclub in the Wynn Las Vegas |
Click here to learn more about TARGUSinfo's On-Demand Verification and Scoring services.

Have Questions?
Please submit all event inquiries via email to Summit@TARGUSinfo.com, or contact Maggie Earman directly at 800.6.TARGUS.
