Agenda

Agenda Announced!

Last Updated on August 24

The 2010 Interactive Insights Summit will be packed with case studies, best practices, tips and leading-edge thinking. The presentations and panels will arm you with actionable items to take back to the office with you. The exclusive networking events will give you the rare opportunity to mingle and with other industry leaders in an intimate setting.

OCTOBER 13, 2010
9:00am - 5:00pm	REGISTRATION
10:00 - 10:45am	EDUCATION PRE-CONFERENCE TRACK Narrow the Funnel with Effective Lead Quality Management Michael Ferree, Account Director, Geary PMG (Moderator) Malcolm McLeod, VP of Inquiry Management Solutions, EducationDynamics Christine Shelly, EVP, Grantham University AUTOMOTIVE PRE-CONFERENCE TRACK Making it Work. Prioritizing and Segmenting Leads in the Auto Marketplace Sean Fox, COO, Reply! Katherine Kress, VP of  Customer Marketing Solutions, Urban Science Steve Lind, EVP of Corporate Development, Autobytel Inc.
10:45 - 11:30am	EDUCATION PRE-CONFERENCE TRACK Using Analytics to Increase Traffic, Quality and Conversions Ken Inman, VP of Analytics, TARGUSinfo Clay Gillespie, SVP of Marketing & Media Management, Career Education Corporation Brian Eberman, CEO, Avenue100 Vince Lewis, General Manager, ClassesUSA Jamie McDonald, CEO, Sparkroom AUTOMOTIVE PRE-CONFERENCE TRACK Managing Lead Quality; Turning Insights into Sales Anna Zornosa, VP , ADP & General Manger, Dealix Jim Flint, Corporate Director of Interactive Sales & Marketing, John Eagle Dealership Mark Taylor, Director of Business Development, AutoNation
11:30am - 12:30pm	LUNCH
12:30 - 12:45pm	Opening Remarks George Moore, CEO, TARGUSinfo
12:45 - 1:45pm	Keynote Presentation   What it REALLY Means to be a Leader in Marketing Greg Stuart, Co-author of "What Sticks" and former CEO of IAB
1:45 - 2:30pm	Why Lead Quality Matters Now More than Ever Matt Tillman, Director of Sales, Adchemy (Moderator) Tom Dearden, CEO, Datamark Chuck Hoover, CMO, Internet Brands Erik Josowitz, VP of Marketing, All Web Leads Admiral T.L. McCreary, President, Military.com
2:30 - 3:00pm	The New Tech Savvy Agency: How Technology Drives Value for Advertisers Kurt Unkel, SVP, Group Director of Audience on Demand, VivaKi Zach Weinberg, Co-founder & President, Invite Media (Part of Google®)
3:00 - 3:15pm	BREAK
3:15 - 4:00pm	Privacy Mythbuster: Facts and Fallacies Alan Chapell, Principle, Chapell & Associates
4:00 - 4:45pm	Back-to-Back Case Study Showcase Eshwar Belani, VP of Products & Business Development, Rocket Fuel, Inc Nick Hedges, SVP of Strategy & Sales, Leads360
4:45 - 5:30pm	Social Strategies: Advertisers Journey Beyond Direct Response Satya Patel, Investor, Battery Ventures (Moderator)
5:30 - 7:30pm	WELCOME RECEPTION Poolside at the Wynn Las Vegas
9:00 - 11:00pm	AFTER HOURS NETWORKING TARGUSinfo Wynn Suite
October 14, 2010
8:00 - 11:00am	REGISTRATION
9:00 - 10:00am	NETWORKING BREAKFAST
10:00 - 10:30am	Interactive Markets: the Past, the Present and the Future Ross Shanken, EVP of Strategic Initiatives, TARGUSinfo
10:30 - 11:30am	Keynote Presentation The Audience Targeting Imperative Joanna O'Connell, Senior Analyst for Interactive Marketing, Forrester Research, Inc.
11:30am - 12:00pm	A Fireside Chat: Impression to Conversion. Measuring the Online Sales Lifecycle Dave Helmreich, VP of AdAdvisor, TARGUSinfo (Moderator) John Holt, Chairman and CEO, Cobalt
12:00 - 12:15pm	Awards Presentation Who will the winner's be this year?
12:15 - 1:15pm	NETWORKING LUNCH
1:15 - 1:45pm	Identity Management - Optimizing Your Brand in Local Search Jeff Beard, President, Localeze Gregg Stewart, President, TMP
1:45 - 2:15pm	Personalized Retargeting: Future or Folly? Dave Zinman, VP and GM of Display Advertising, Yahoo!
2:15 - 2:45pm	Disrupting the Market: Driving Greater Value Through A Holistic Marketing Approach Casey Cook, CRO, DoublePositive John Kline, President, EDMC Online Higher Education
2:45 - 3:15pm	Audience Targeting through the Looking Glass - Part 1 Matt Spiegel, CEO Trading Desk, Omnicom Media Group Digital (Moderator) Ben Barokas, Founder & CRO, AdMeld Denise Colella, CRO, AudienceScience Brad King, Managing Director, BlueKai Kara Weber, VP of Marketing, The Rubicon Project Mark Zagorski, CRO, eXelate
3:15 - 3:30pm	BREAK
3:30 - 4:00pm	Audience Targeting through the Looking Glass - Part 2 Matt Spiegel, CEO Trading Desk, Omnicom Media Group Digital (Moderator) Ben Barokas, Founder & CRO, AdMeld Denise Colella, CRO, AudienceScience Brad King, Managing Director, BlueKai Kara Weber, VP of Marketing, The Rubicon Project Mark Zagorski, CRO, eXelate
4:00 - 4:45pm	Back-to-Back Case Study Showcase Chris Rouse, Director of Research and Audience Insights, Collective John Donges, Executive Director of Enrollment, Liberty University Online
4:45 - 5:15pm	MORE GOOD, LESS BAD: Digital Media, Performance Marketing and the Meaning of Life! Paul  H. Rhyu, VP of Digital Media & Marketing Operations, Apollo Marketing (University of Phoenix)
5:15 - 6:00pm	Meet the Speakers Social Event
9:00 - 11:00pm	NETWORKING RECEPTION At Blush Nightclub in the Wynn Las Vegas

 
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