Keynote Speakers
Greg Stuart
Co-Author, What Sticks and Former CEO of IAB
Greg Stuart is a recognized thought-leader in digital media & advertising and was selected by Ad Age as one of “10 Who Made Their Mark” in 2006.
He is the former CEO of the Interactive Advertising Bureau (IAB), the trade group for the interactive advertising & marketing industry. He led the industry from $6 to $17 billion annually while growing the IAB’s revenues +500% in four years. The IAB serves AOL, CNET, Google, Disney, Yahoo! & others.
Ad Age identified his book, “What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds,” as the “Number one of 10 books you should have read”.
Greg has more than two decades of experience in Internet media and advertising start-ups in addition to traditional advertising. He has served as head of Marketing/Biz Dev/Ad Sales at Cars.com, pushing them to number 1 in the category within 6 months post launch. He also served as VP of BD at Flycast Networks, when it IPO'd and then sold to CMGI. He's been a Venture Partner, Interim CEO of 2 Ad Technology companies, launched Sony Online Venture’s The Station and built the first Interactive division at the world’s leading direct marketing agency, Wunderman (subsidiary of Young & Rubicam).
He currently serves on the Board of Zimbio.com, backed by August and Menlo Ventures. He recently served on the Board of Rapt, Inc. in SF, sold to Microsoft; and Board of Allyes in China, sold to Focus Media and is actively seeking a new BOD role currently. Greg also is on Advisory Boards of a 12+ venture-backed companies in Search, Mobile, Video, Research, & Social Media backed by Intel, Greylock, Sierra, USVP, Union Square, Oak VC, DFJ, Canaan, Spark, TimeWarner Ventures, and others.
As a member of the National Speakers Association, he speaks on the failings, and opportunity, of advertising around the world including Istanbul, Israel, Germany, Canada, Mexico City, Sao Paulo, Switzerland, Zurich, Shanghai, Sydney, Barcelona, Monaco, Tokyo and others.
Joanna O'Connell,
Senior Analyst for Interactive Marketing, Forrester Research, Inc.
Joanna O'Connell joined Forrester in July 2010 as a Senior Analyst serving Interactive Marketing Professionals. She covers display marketing, search marketing, ad targeting, optimization, and measurement, focusing specifically on marketer and vendor best practices in using display and search technologies and tactics, as well as how to measure and improve results over time. She has more than 10 years of experience in the interactive marketing industry. She began her career at Avenue A in New York City as a digital media planner. Joanna was later a founding member of Razorfish's ATOM Systems agency trading desk. Most recently, she ran Brand Relations for the Audience on Demand practice at VivaKi, helping advertising clients target and optimize broad reaching interactive campaigns. Joanna has been a frequent panelist at industry events including OMMA AdNets and BlueKai, TARGUSInfo, and Nielsen data summits. Joanna holds a BA in Psychology from Vassar College.
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