Agenda
Last Updated on October 8, 2010
The 2010 Interactive Insights Summit was packed with case studies, best practices, tips and leading-edge thinking. The presentations and panels armed attendees with actionable items to take back to the office. The exclusive networking events gave the audience the rare opportunity to mingle with other industry leaders in an intimate setting.
| OCTOBER 13, 2010 | |
|---|---|
| 9:00am - 5:00pm | REGISTRATION |
| 10:00 - 10:45am |
EDUCATION PRE-CONFERENCE TRACK Narrow the Funnel with Effective Lead Quality Management AUTOMOTIVE PRE-CONFERENCE TRACK Making it Work. Prioritizing and Segmenting Leads in the Auto Marketplace |
| 10:45 - 11:30am |
EDUCATION PRE-CONFERENCE TRACK Using Analytics to Increase Traffic, Quality and Conversions AUTOMOTIVE PRE-CONFERENCE TRACK Managing Lead Quality; Turning Insights into Sales |
| 11:30am - 12:30pm | LUNCH |
| 12:30 - 12:45pm | Opening Remarks George Moore, CEO, TARGUSinfo |
| 12:45 - 1:45pm | Keynote Presentation What it REALLY Means to be a Leader in Marketing Greg Stuart, Co-author of "What Sticks" and former CEO of IAB |
| 1:45 - 2:30pm |
Why Lead Quality Matters Now More than Ever Matt Tillman, Director of Sales, Adchemy (Moderator) |
| 2:30 - 3:00pm | The New Tech Savvy Agency: How Technology Drives Value for Advertisers Kurt Unkel, SVP, Group Director of Audience on Demand, VivaKi Zach Weinberg, Co-founder & President, Invite Media (Part of Google®) |
| 3:00 - 3:15pm | BREAK |
| 3:15 - 4:00pm | Privacy Mythbuster: Facts and Fallacies Alan Chapell, Principle, Chapell & Associates |
| 4:00 - 4:45pm | Back-to-Back Case Study Showcase Eshwar Belani, VP of Products & Business Development, Rocket Fuel, Inc Nick Hedges, SVP of Strategy & Sales, Leads360 |
| 4:45 - 5:30pm | Social Strategies: Advertisers Journey Beyond Direct Response Satya Patel, Partner, Battery Ventures (Moderator) Brett Brewer, President, Adknowledge Neeraj Kochhar, President, Varick Media Management Dan Reich, Director of New Business Development, Lotame |
| 5:30 - 7:30pm | KICK OFF PARTY Sunset Pool and Terrace Wynn Las Vegas |
| 9:00 - 11:00pm | AFTER HOURS NETWORKING TARGUSinfo Wynn Suite |
| October 14, 2010 | |
| 8:00 - 11:00am |
REGISTRATION |
| 9:00 - 10:00am | NETWORKING BREAKFAST |
| 10:00 - 10:30am |
Interactive Markets: the Past, the Present and the Future Ross Shanken, EVP of Strategic Initiatives, TARGUSinfo |
| 10:30 - 11:30am |
Keynote Presentation The Audience Targeting Imperative Joanna O'Connell, Senior Analyst for Interactive Marketing, Forrester Research, Inc. |
| 11:30am - 12:00pm |
A Fireside Chat: Impression to Conversion. Measuring the Online Sales Lifecycle Dave Helmreich, VP of AdAdvisor, TARGUSinfo (Moderator) John Holt, SVP of ADP Digital Marketing Group |
| 12:00 - 12:15pm |
Awards Presentation Who will the winner's be this year? |
| 12:15 - 1:15pm |
NETWORKING LUNCH |
| 1:15 - 1:45pm |
Identity Management - Optimizing Your Brand in Local Search Jeff Beard, President, Localeze Gregg Stewart, President, 15Miles |
| 1:45 - 2:15pm |
Personalized Retargeting: Future or Folly? Tim Mahlman, Vice President of Sales, Yahoo! |
| 2:15 - 2:45pm |
Disrupting the Market: Driving Greater Value Through A Holistic Marketing Approach Casey Cook, CRO, DoublePositive John Kline, President, EDMC Online Higher Education |
| 2:45 - 3:15pm |
Audience Targeting through the Looking Glass - Part 1 Ari Buchalter, COO, MediaMath (Moderator) |
| 3:15 - 3:30pm |
BREAK |
| 3:30 - 4:00pm |
Audience Targeting through the Looking Glass - Part 2 Ari Buchalter, COO, MediaMath (Moderator) |
| 4:00 - 4:45pm |
Back-to-Back Case Study Showcase Chris Rouse, Director of Research and Audience Insights, Collective John Donges, Executive Director of Enrollment, Liberty University Online |
| 4:45 - 5:15pm |
MORE GOOD, LESS BAD: Digital Media, Performance Marketing and the Meaning of Life! Paul H. Rhyu, VP of Digital Media & Marketing Operations, Apollo Marketing (University of Phoenix) |
| 5:15 - 6:00pm |
Meet the Speakers Social Event |
| 9:00 - 11:00pm | NETWORKING RECEPTION At Blush Nightclub in the Wynn Las Vegas |
Click here to learn more about TARGUSinfo's On-Demand Verification and Scoring services.
