Agenda

New ideas, powerful speakers and interactive panel discussions.

The Online Lead Quality Summit provided a forum to discuss new techniques for scoring leads and focusing your resources to achieve higher lead quality, conversions and revenue.

Our Keynote Speaker, Guy Kawasaki, laid out the strategic steps to innovate your business, calling upon his experience with Apple, as well as his study of dozens of world-class companies.

This year, the Online Lead Quality Summit featured a new Lead Scoring Track to create a dialogue about how this emerging practice is helping online marketers prioritize Web-generated leads, increase conversion rates, streamline resources and boost customer loyalty.

September 17, 2008
Noon - 5:00pm	Registration
2:00 - 2:30pm	Automotive Track Distributing Leads in the Fast Lane Nat Plane CEO, WambaTech Mike Kissman Director of Lead Management, FordDirect
	Education Track Case Study: Techniques and Strategies for Increasing Enrollments Terrence Thomas VP of Marketing and Business Development, EducationDynamics Renee Menkova Director of Internet Strategy, Rasmussen College
	Financial Track Case Study: Lead Scoring in Action Sean Cheyney Vice President of Marketing and Business Development, AccuQuote
	Lead Scoring Track Lead Scoring 101 Keith Petersen General Manager, ElementOne Analytics Platform, TARGUSinfo
2:30 - 3:00pm	Automotive Track Case Study: Unleash the Maximum Value of Each and Every Lead Sean Fox COO, Reply! Inc. Ray Fenster E-Commerce Director, Lindsay Automotive Group
	Education Track Panel Discussion: How to Attract and Keep the Right Students Mara Fineshriber Director of Marketing, Western Governors University Brian Mahoney Vice President, Business Development, CourseAdvisor, Inc.
	Financial Track Wisdom for Both Sides: Lead Buying and Lead Selling Chris Meerschaert Vice President of Account Management and Strategy, Sparkroom, Inc. Michael Ferree Online Marketing Manager, ZipSearch!
	Lead Scoring Track Case Study: Prosperity Through Lead Scoring Clayton Carter Manager, Marketing Production, Prosper, Inc.
3:00 - 3:30pm	Automotive Track Weed Out the Tire Kickers: Prioritize Your Leads Michael Spadafore Director of Product Strategy, R.L. Polk & Co. Jeff Raab Director of New Car Lead Exchange, Detroit Trading Company
	Education Track Take the Leap: Put Your School Online Ronald Kennedy Executive Director of Distance Learning & Graduate Studies, Liberty University
	Financial Track Mortgage Implosion: Marketing Maneuvers to Make Now! Bryan Stapp Chief Marketer, Loud Amplifier Marketing Scott Shanker Vice President of Strategic Accounts, LeadPoint, Inc
	Lead Scoring Track Case Study: Lead Scoring in Action Sean Cheney Vice President of Marketing and Business Development, AccuQuote
3:30 - 4:00pm	Break
4:00 - 4:30pm	Boost Lead Quality Through Online Ad Placement Paul McLenaghan Senior Director of Business Development, TARGUSinfo Dave Helmreich Senior Director of Business Development, TARGUSinfo
4:30 - 5:00pm	Back to the Future: Integrate the Phone into Your Online Marketing Geoff Infeld VP, Media and Publishing, CallSource Craig McGuinn General Manager, Ward Media, Inc.
5:30 - 7:30pm	Welcome Reception at *eyecandy Sound Lounge & Bar*, in the center of Mandalay Bay's casino floor

9:30 - 11:30pm

After-Hours Networking

September 18, 2008
7:45 - 8:45am	Breakfast
8:45 - 9:00am	Opening Remarks Dave Wengel General Manager of Interactive Markets, TARGUSinfo
9:00 - 10:00am	Keynote Address: The Art of Innovation Guy Kawasaki Managing Director, Garage Technology Ventures
10:00 - 10:45am	Implementing Innovation Steven Owlett VP Channel Marketing, Laureate Education, Inc. Shaun Redgate Senior Associate, Liberty University Jesse Johannesen VP, Kaufman Bros. L.P.
10:45 - 11:00am	Break
11:00 - 11:40am	Healthy Communications: Capitalizing on a Lead’s Long-Tail Value Colin Lucas-Mudd CEO, Morefocus Media Jerry Smith President, Morefocus Media
11:40am - 12:20pm	Sneak Preview: IAB's Best Practices for Lead Quality Gayle Guzzardo Senior Vice President of Product Development, Q Interactive and Chair, IAB Lead Generation Committee Angela Siegel Online Marketing Manager, Grand Canyon University
12:20 - 12:30pm	Online Marketing Excellence Awards Presentation Dave Wengel General Manager of Interactive Markets, TARGUSinfo
12:30 - 1:30pm	Lunch
1:30 - 2:10pm	Legendary Lead Generation Campaigns Keith Moore Senior Vice President of Emerging Business Group, LendingTree
2:10 - 2:50pm	Innovation in Co-Registration Josh Perlstein President, Response Media Mark Zahar Executive Vice President of Sales, Prospectiv
2:50 - 3:30pm	You Give Leads… A Bad Name Jay Weintraub Founder, LeadsCon
3:30 - 3:45pm	Break
3:45 - 4:30pm	Use Lead Quality to Fuel Conversions Chris Burford Director, Lead Generation and Analytics, Ashworth University
4:30 - 5:15pm	What's Next in Online Lead Generation: Ask the Expert Dave Wengel General Manager of Interactive Markets, TARGUSinfo Doug Lebda Chairman and CEO, LendingTree
5:15 - 5:30pm	Closing Remarks Dave Wengel General Manager of Interactive Markets, TARGUSinfo
5:30 - 6:30pm	Cocktails
9:30 - 11:30pm	After-Hours Networking

For more information about the Summit, contact Sandee Cooper at summit@TARGUSinfo.com or 703.663.5724.

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