ONLINE LEAD GENERATORS

Frequently Asked Questions

What is On-Demand Lead Verification?

TARGUSinfo On-Demand Lead Verification^® enables you to determine whether name, address and phone number information provided by a consumer is accurate and associated with that individual.

How does the TARGUSinfo solution differ from other available solutions?

On-Demand Lead Verification provides instant confirmation of consumer contact information in a lead. The multiple verification components in our process give your leads a unique level of accuracy.

Competitive solutions offer lead verification processes that only use publicly available data, such as White Pages or Directory Assistance information. These sources have several shortcomings, including:

• Supplying little to no data on mobile, VoIP and other nonpublic phone numbers
• Providing far fewer mail-deliverable addresses
• Carrying a high probability of having out-of-date phone data; White Pages listings are only updated annually

As a result, competitive solutions relying on this subset of data cannot accurately categorize your leads. So you could still be accepting bad leads and, even worse, rejecting what are actually good leads.

With our authoritative data and proprietary linking logic, no other company can match our ability to accurately identify consumers in real time — allowing us to uniquely verify that a set of contact information belongs to the person interacting with your business.

Using data unavailable from any other source, we provide the most current and accurate contact information available. Our unrivaled data repository includes hundreds of millions of current, verified mobile phone numbers linked to names, addresses and other relevant information — allowing us to accurately verify your leads with mobile phone numbers.

As a result, we enable you to achieve a higher level of automation in your lead review. And our unsurpassed data coverage allows you to enhance any of your leads with missing or faulty contact information by supplying the correct data.

What's more, no one else can match the speed of On-Demand Lead Verification. TARGUSinfo allows you to confirm the accuracy of contact information at the instant that it's submitted online.

Some companies using traditional solutions have to wait days before learning which leads have faulty contact information. In highly competitive markets, a minutes-old lead is more valuable than a days-old online form from someone who may have already contacted a competitor.

With On-Demand Lead Verification, you can automatically verify leads before another company can meet their demand.

Does TARGUSinfo enhance leads?

We can increase your lead quality by adding missing contact information and correcting faulty data.

We can add even greater value to your leads with:

• An additional phone number and address for the consumer when available
• Phone type and in-service status
• Household-level demographics
• Buying-propensity scores

What data sources are used in the TARGUSinfo solution?

TARGUSinfo is not a traditional single-source data supplier, as are White Pages compilers and Directory Assistance providers. These databases have inherent weaknesses in accuracy, completeness and coverage.

We have relationships with hundreds of sources, including a unique membership in the US Telecommunications Network (USTN).

The USTN is the ultimate platform for up-to-date information on all phone numbers, including nonpublic and mobile phone numbers. By becoming a trusted member of the USTN, TARGUSinfo has built a foundation for data that is exceptionally accurate, relevant and actionable.

Our data sources allow you to take advantage of data that isn't found anywhere else. And it's all delivered to you in sub-second speed.

How often is your data updated?

Data for TARGUSinfo Solutions is updated 10 times per day. Over the course of every month, our network is refreshed by hundreds of data sources.

What is the response rate?

TARGUSinfo's mission is to provide, On-Demand, the highest quality and quantity of information possible in response to a client's query. With our authoritative data and proprietary linking logic, no other company can match our ability to accurately identify consumers and businesses and link them to attributes in real time.

What is the best way to implement this solution?

Our solution is designed to deliver a simple answer based on business rules that you determine. We will work with you to determine the optimum implementation for your organization.

How does lead verification differ from validation?

Some companies offer lead validation, not verification. Validation simply checks to make sure that each individual component independently meets a specific standard. For example, do the first 6 digits of the phone number constitute a valid area code and exchange combination in the US?

Our multipoint verification solution also validates the information components as correct. But our solution goes a crucial step further than validation for you. We ensure that a submitted name, address and phone number all belong to the same person.