Verify Leads, Transactions and Customer Data with New Confidence
TARGUSinfo Email Verification
The traditional approach to email confirmation has typically been validation — meaning confirming syntax, domain and username. The TARGUSinfo verification process takes this a step further by evaluating the authoritative linkages between an email address and a name, address, and phone number. The output of the service is an Email Verification Score that measures the likelihood that an email address belongs to a specific individual. The service also provides more traditional validation, including whether the emails syntax and domain are valid.
Greater Lead Confidence
Email Verification enhances TARGUSinfo's market leading Lead Verification and Contact Quality Rating solutions by providing an additional verification step. Email verification enables firms to:
- Optimize lead follow-up
- Diminish the number of returned leads
- Reduce transaction risk
- Measure affiliate partner quality
- Reduce manual review costs
- Monetize more leads
More details on how this solution can be used in Interactive Markets and Risk Management are below.
Email Verification Score and Data Coverage
TARGUSinfo Email Verification scores every email address that is submitted to the service. Scores vary based on 4 key criteria:
- Whether email address is authoritatively linked to the input name
- Validity of the email
- Linkages of email and other identifiers
- Association of email username and the input name
Email Verification for Interactive Markets
On Demand Lead Verification (ODLV) + Email Verification
Turn more leads into customers.
Integrating Email Verification with ODLV provides additional ways to segment each ODLV category. This intelligence has helped clients better assess and build business rules to optimize internal processes while ensuring lead quality. Clients have used this solution to partially accept/reject categories, prioritize leads for manual review and market leads as having a verified email address.
- Increase revenue by approving more legitimate leads with greater confidence
- Improve customer satisfaction by reducing returned leads and affiliate fraud
- Increase profitability by reducing costly manual review
Emails with higher verification scores are more highly correlated with the input identifier(s). These scores can be grouped into meaningful ranges which can be used to inform business rules and processes.
Email Verification for Risk Management
Contact Quality Rating (CQR) + Email Verification
Reduce manual transaction review.
Integrating Email Verification enhances CQR by providing an additional identification point to assess a transaction. The increased visibility helps increase automation while reducing manual reviews. Clients have used this solution optimize accept/reject/review business rules and to prioritize transactions that must be manually reviewed.
- Improve productivity by automating more transactions
- Reduce fraudulent transactions by verifying email along with name, address and phone
- Make better informed decisions on virtual transactions such as the purchase of e-giftcards or virtual payments
'We have seen a decrease in our subjectively rejected lead rates across the board by somewhere between 15-20%.'