Addressable TV

Introducing Addressable TV

As media consumption expands, advertisers must look to reach their target audience across multiple channels such as Online, Mobile and Television.

Television, in particular, has seen a dramatic shift over the last ten years. With the introduction of Digital Video Recording Systems (DVRs), Tivo, on-demand content delivery from companies like Netflix and Hulu, and tablet access to place shifted and time shifted content, multi-tasking is creating more fragmented audiences.

For brands to stay relevant in this new marketplace, it’s more important than ever for advertisers to understand who is viewing their TV ads and more about their interests, demographics and brand affinity. 

Gross Rating Points (GRP), the traditional measurement unit of TV, must make way for Targeted Rating Point (TRP) to provide a more refined approach to TV advertising.  TARGUSinfo is actively working with the industry to help make TV audiences more addressable and ensure advertisers get the right messaging to the right audience at the right time.

AdAdvisor Makes It Easy

AdAdvisor by TARGUSinfo offers advertisers robust audience targeting data for Addressable TV at the same level and quality previously accessible only online. Whether the need is to target standard demographics, a custom audience model or leverage advertiser CRM data, AdAdvisor by TARGUSinfo ensures that your next advertising campaign will be scalable and effective. 

The AdAdvisor Advantage

The AdAdvisor team takes a consultative approach to your business, collaboratively working with you to produce the best results possible. Our deep relationships with MSOs, satellite companies, leading technology platforms, agencies and advertisers help to provide streamlined and timely solutions.

TARGUSinfo is the gold standard in data. With years of experience bringing offline data to the online world, TARGUSinfo uses cutting edge data management techniques and only the most stringent information security practices.

TARGUSinfo is an active member of the Network Advertising Initiative (NAI), Interactive Advertising Bureau (IAB) and the Cable & Telecommunications Association for Marketing (CTAM). You can also find out more about our privacy policies and opt-out capabilities at www.AdAdvisor.net.