Display Advertising

Verified Audience Targeting Data

AdAdvisor®, powered by TARGUSinfo, is an audience targeting solution allowing marketers to deliver the most relevant display advertisements to online consumers. With TARGUSinfo’s proprietary linking logic and the power of ElementOne® Analytics, AdAdvisor helps advertisers instantly connect consumers to attributes and propensities such as demographics, lifestyle preferences and brand affinities.

Advertisers seeking to build brand awareness have a unique ability with AdAdvisor to reach their targeted audience at the top of the sales funnel and help deliver a more relevant consumer experience while increasing the impact for driving consumers further down the sales funnel.

The AdAdvisor Advantage

TARGUSinfo is the gold standard data provider with years of experience bringing offline data to the online world, using the most stringent information security best practices and strong data management applications.

The AdAdvisor team will collaboratively work with partners and agencies in an effort to produce the best results possible. Our relationships with the leading technology platforms ensure a seamless integration process.

The Three Screen Approach

Today’s advertiser needs a simplified approach to identifying their audience across a variety of media channels for a full impact campaign.

The AdAdvisor platform offers the 3-screen approach to deliver insight for streamlined messaging to a targeted audience whether it’s through television, smart phones or the Web. Now, AdAdvisor can drive:

• Addressable TV
• Mobile Marketing
• Online Optimization

TARGUSinfo is an active member of the Network Advertising Initiative (NAI) and Interactive Advertising Bureau (IAB). You can also find out more about our privacy policies and opt-out capabilities at www.AdAdvisor.net.