CALLER NAME SERVICES
The Highest Quality from the Authoritative CNAM Source
We are the authoritative source for Caller Name (CNAM). We simply provide more effective and efficient methods of accessing CNAM data because we don't use a legacy model.
TARGUSinfo accesses over 420,000,000 caller names that are sourced by telecommunications companies. Hybrid files such as those offered by TNS/VeriSign access only 144,000,000 listings1 and the listings can be out-of-date due to timing and sourcing issues.
Hybrid files offer only 34% of the coverage of TARGUSinfo CNAM. Hybrid files offer a perceived lower cost alternative to Authoritative CNAM providers but have three core limitations:
- Coverage: Subscribers get 1/3 of the coverage – so only 1 out of 3 available CNAMs are displayed.
- Accuracy: The timing delays in the sources of hybrid files leads to inaccurate displays.
- Trouble Tickets: These will increase when subscribers are cut off from the coverage and accuracy they once enjoyed. Due to the complexity of sleuthing CNAM complaints, the average CNAM trouble ticket entails 3 times the cost of other customer calls.
TARGUSinfo is the largest private CNAM provider delivering over 121,000,000 CNAMs every day – that is 44,165,000,000 queries per year2. To control costs and pricing, current and new players will offer variations on the above by throttling the CNAM service level to a ‘good enough’ service. TARGUSinfo only believes in one type of CNAM service: BEST – the highest coverage and accuracy; and, because of our disruptive cost and sourcing model, we offer BEST at the lowest cost.
Independent Firm Validates TARGUSinfo Coverage and Accuracy
Thanks to our commitment to continuously innovate and provide our customers with the most robust set of identities and attributes delivered in real time, no other company can match our coverage or accuracy. The Paisley Group — the industry’s leading authority in database accuracy and services — issued an independent study which found TARGUSinfo CNAM services to be superior to traditional network CNAM in coverage and accuracy of caller names delivered.
Unlock New Value in Your Bundled Solution with Multimedia Caller ID
Now for the first time, you can support multiple devices from a single data source. So, from televisions to PDAs to wireless devices, you can consistently deliver the level of Caller ID your customers expect ― without the outdated limitation of 15-character display.
Increase Revenue with Wireless Caller ID
Capitalize on Caller-Name demand and offer a differentiated value-added service to your subscribers. Wireless operators have a unique opportunity to increase gross revenue by millions per month.
Maximize Your Caller Name Listings Revenue
For over 10 years, TARGUSinfo has driven CNAM costs lower for over 180 telecommunications carriers. Let us maximize the revenue you get by allowing parties to query your CNAM listings.
1 Source: TNS earnings report May 6th, 2009
2 May 2009
Solution Overviews
- Wireless Caller Name- TARGUSinfo (223 KB)
White Papers
- A Business Case for Wireless Caller Name- TARGUSinfo (579 KB)
Research & Reports
- Consumers Intrigued by Caller ID on TV and Mobile Phones- Harris Interactive (295 KB)
- TARGUSinfo CNAM is Superior to Network CNAM- Paisley Group (647 KB)
