Improve Location Planning with Site & Market Scoring

Retail businesses make few decisions more important than identifying new markets for expansion and existing markets for further development.

When you are prioritizing sites for expansion or consolidation activities, you need to know that you can trust the data that drives these decisions.

Site & Market Scoring powered by the ElementOne Analytics Platform helps provide the most complete and current view of your potential revenue from each existing or proposed location. Our site & market scores enable you to:

• Estimate new store sales for sites under consideration
• Evaluate store performance against demand potential
• Improve location planning
• Optimize your site location strategy

Focus on the Most Predictive Information

Accuracy of site location scores is heavily dependent on the data used to build those scores. In addition to accurate demographic data, we build your custom scores incorporating factors such as:

• Heavy concentrations of high-value customers and prospects
• Competition
• Business counts
• Proximity to shopping centers

Our unique approach to creating demographic estimates and projections — by factoring in constant updates from the US Postal Service — ensures that newly developed areas, or those in rapid decline, are clearly identified. Using Census-based and compiled-list files data only misses these population shifts and increases the probability of poor site decisions.

This uniquely predictive scoring methodology is delivered via an easy-to-use, Web-based analytics tool. With our reliable insight, we ensure that you focus your investment for maximum return.