Nate Silver, Author and Founder of FiveThirtyEight.com

“Data, Data Everywhere and Not a Drop to Drink” ----------- with apologies to the great poet Samuel Coleridge and his “The Rime of the Ancient Mariner”, there is, today, hardly any topic obscure enough that we do not have an ocean of data. But data alone is not sufficient, we need to possess the tools and  ability to digest or analyze this data, and turn it into usable knowledge.
 
Working in two domains with an abundance of data, sports and politics, Nate Silver has consistently produced uncannily accurate predictions. His ability to analyze well-poured-over data and unearth unique insights impressed Time magazine, which named him one of  “The World’s 1000 Most Influential People” in April 2009. His columns and analyses have appeared in Sports Illustrated, ESPN, The New York Times and The New Republic.
 
In his presentation, Nate shares some of the lessons he has learned about turning mountains of rocks into nuggets of gold

Babak Azad, SVP of Media and Acquisition, Beachbody
Matt Fisher, EVP and GM, LiveOps
Michael Furman, DTC Call Center Manager, Rosetta Stone

The direct-to-consumer market thrives on the large quantity of inbound leads marketing campaigns drive into their call centers. They are then faced with the challenge of managing multichannel leads, disparate call centers and an overwhelming volume of calls. In order to combat these issues, companies are analyzing their callers and changing the way they identify and treat leads. This panel of industry experts will discuss how they are addressing call center pain points and maximizing their sales opportunities by not only converting more inbound leads, but also by optimizing their remarketing process.

Christine A. Shelly, EVP and Director of Web Properties, GEC
Malcolm McLeod, VP of Inquiry Management, EducationDynamics

From data validation to lead management to data-driven decision-making, Grantham University and EducationDynamics have worked together to drive improvements in lead buying, performance tracking, and enrollment processes. In this session, attendees get a glimpse into this influential partnership that chose segmentation to meet enrollment goals. Attendees will hear first-hand how a preferred partner can help streamline the process and implement a scoring solution.

Steve Aquavia, Director of Marketing, Bosley, Inc.

At last year’s Summit, Steve was on a panel with his peers discussing the idea of lead scoring and its potential success in various industries and organizations. Now, one year later and fully implemented, he shares how Bosley went from a hypothetical value proposition, to model development and validation, to implementing a successful lead prioritization solution that is driving improved conversion.

3:20p - 4:00p

Andy Herz, Director of Market and Customer Insight, Verizon Wireless
Jason Beyer, Marketing Manager, Clearwire
Sara Costello, Sr. Director of Relationship Marketing, Sylvan Learning, Inc.

The value of scoring and segmentation goes beyond customer acquisition. These sophisticated tools have a powerful reach across an organization, allowing marketing, sales and operations to align and speak the same language. This panel will discuss the migration of scoring from customer acquisition, to broader marketing, to operations and beyond. Consider its impact on their approach and how embracing scoring as an organization can increase productivity and, ultimately, revenue.

4:00p - 4:30p

Jonathan Lowenhar, Co-founder and CEO, Trooval, Inc.

Marketers exert tremendous energy to attract and convert leads. However, what happens after the lead converts? There is opportunity to think beyond the lead and to leverage predictive analytics to quantify customer loyalty, potential and risk. Will a student graduate or pay off their loan? Will a pay-day loan recipient make good on a debt? Might a timeshare owner be open to purchasing a second one? Let’s think beyond the lead.

4:30p - 4:45p

Paul McConville, SVP of Sales and Marketing, TARGUSinfo