KEYNOTE SPEAKER

Ian Ayres: Author of "Super Crunchers"

Ian Ayres is a leading authority on new methods of prediction that are not only changing the way decisions are made but the decisions themselves.

Gone are the days of solely relying on intuition or yesterday’s data to make decisions. A new breed of decision makers is increasingly calling the shots and delivering amazingly accurate results by harnessing collective intelligence. Who are they? Super Crunchers.

Those who want to be competitive need to understand how Super Crunchers are increasingly determining — or at least predicting — consumer and business choices.

Ayres describes this revolutionary trend in his bestselling book, Super Crunchers: Why Thinking-by-Numbers is the New Way to Be Smart. By analyzing millions of bytes of information, companies can gain greater insights into human behavior and the ability to predict the future with staggeringly accurate results.

Ayres helps businesses succeed in our data-based world by providing a better understanding of how to analyze massive amounts of data at lightning speeds and impact decisions in real time.

Ayres is a Professor at Yale Law School and Yale’s School of Management. He is also a columnist for Forbes magazine, a regular commentator on public radio’s Marketplace and regularly writes OpEds for The New York Times. His research has been featured on Prime Time Live, Oprah and Good Morning America and in Time and Vogue magazines.