Agenda

Case Studies, Actionable Ideas and Tips of the Trade

The two days of the Scoring Summit were packed with case studies, panel discussions and informational sessions on real-time scoring and analytics.  The wide-range of companies and speakers assembled gave a well-rounded view of the scoring process and its results. 

For more information about TARGUSinfo’s Scoring services, click here

MAY 5, 2010
10:00am - 5:00pm	REGISTRATION
12:00pm - 1:00pm	Welcome Lunch
1:00pm - 1:15pm	Opening Remarks
1:15pm - 2:00pm	Keynote Address: The Evolution of Marketing Data and Analytics George Moore, CEO, TARGUSinfo
2:00pm - 2:45pm	The Crawl, Walk and Run of On-Demand Scoring Ken Inman, VP of Analytics, TARGUSinfo
2:45pm - 3:00pm	BREAK
3:00pm - 3:45pm	Landing the Profitable Customer: Focusing on Customer Lifetime Value, Not Just Conversions Sara Costello, Senior Director of Relationship Marketing, Sylvan Learning, Inc.
3:45pm - 4:30pm	Analytics Goes Real Time: Why Companies Are Focusing on Live Customer Interactions Paul McConville, VP of Consumer-Facing Markets, TARGUSinfo (Moderator) Sean Peoples, Executive Director of Business Development, Edmunds.com Steven Aquavia, Director of Marketing, Bosley, Inc. Tony Digiovanni, SVP of Marketing and Admissions, EDMC
4:30pm - 5:15pm	Opportunities & Challenges:  What You Must Consider When Implementing Lead Scoring Iain Smith, VP of Product Marketing, ADP Dealer Services
5:30pm - 7:30pm	NETWORKING RECEPTION
MAY 6, 2010
8:00am - 10:00am	REGISTRATION
8:30am - 10:00am	BREAKFAST & SPONSOR PRESENTATION Kim Garner, VP of Analytics, TARGUSinfo
10:00am - 11:00am	Keynote Address: A New Era of Decision Making Ian Ayres, Author, Super Crunchers
11:00am - 11:45am	My Love-Hate Relationship with Scoring Greg Hanson, SVP and GM of RealEstate.com and Tree.com
11:45am - 12:30pm	Turning Real-Time Analytics into a Strategic Driver for Your Marketing Dave Frankland, Principle Analyst, Forrester Research
12:30pm - 1:30pm	LUNCH
1:30pm - 2:15pm	Get on the Same Page: Align All Your Marketing Efforts with Analytics Melissa Hilton, VP and GM of Data Access and Solutions, Clearwire
2:15pm - 3:00pm	Lead Scoring: The Impact on Lead Buyers and Lead Sellers Chris McArdle, Executive Director of Interactive Markets, TARGUSinfo (Moderator) Andrew Gansler, President, EducationDynamics, LLC Kristen Schiffner, Senior Director of Internet Marketing, Westwood College Matt McLaughlin, President, CUnet Natalie Young, VP of Analytics, CEC
3:00pm - 3:15pm	BREAK
3:15pm - 4:00pm	Courting Look-A-Likes: Using Scoring & Analytics to Target Display Advertising Ken Rona, VP of Data and Analytics, [x+1] (Moderator) Brad King, Managing Director of Strategic Development, BlueKai Dave Helmreich, VP of AdAdvisor, TARGUSinfo Joanna O'Connell, Manager of Strategic Development, ATOM Systems, Razorfish
4:00pm - 4:45pm	Who's Calling? Customizing the Caller Experience to Feed the Bottom Line Ken Dawson, Chief Marketing Officer, InfoCision
4:45pm - 5:30pm	Innovation & Shareholder Value: Why You Need to Take Analytics Real Time Linda Gridley, President and CEO, Gridley & Company LLC
5:30pm - 5:45pm	Closing Remarks
9:00pm - 12:00pm	NETWORKING EVENT