Last Updated April 25, 2012
Year after year the Interactive Insights Summit delivers highly relevant content presented by progressive thinkers coupled with unmatched networking events that keep attendees engaged. See agenda below for information on the 2012 speakers, sessions and networking.
| TUESDAY, MAY 1 | ||
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| 11:30am-12:45pm | Networking Lunch | |
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Pre-Conference TARGUSinfo Track |
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| 12:45-1:15pm | From Insights to Actionability - Marketing Analytics for Your Business Kim Garner, VP of ElementOne® Analytics, TARGUSinfo Add to Outlook |
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| 1:15-2:00pm | Tapping Into Data to Target Audiences on your Web site Doug Feit, Market Development, TARGUSinfo Add to Outlook |
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| 2:00-2:30 | Networking Break | |
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Industry Tracks |
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| Putting Customer Intelligence to Action |
Reinventing the Definition of Lead Quality | |
| 2:30-3:00pm | Scoring Made Easy: Prioritizing a Target Rich Environment Patty Karstein, VP Media Director, Matrix Direct Add to Outlook |
Contactability is King: How Today’s Lead Generators Impress their Buyers Jonathan Lowenhar, CEO & Co-founder, Trooval (Moderator) Joel Cannon, Director of Strategic Partnerships, Neutron Interactive Rory MacLeod, Director of Sales & Bus Dev, Moving.com Stephanie LaCrosse, VP of Data Solutions, TrueCar Add to Outlook |
| 3:00-3:45pm | Take Back Your Brand Holly DiCostanzo, VP of Integrated Media, Arnold Worldwide Add to Outlook |
At the Intersection of Fraud and Marketing Compliance Mike Ferree, LeadsCouncil (Moderator) David Morgan, SVP of Business Development, PerformLine, Inc. David Sendroff, Founder & President, CPA Detective Greg O'Brien, CEO, CollegeBound Network Steve Rafferty, Founder, ActiveProspect Add to Outlook |
| 3:45-4:15pm | Marketing Insights to Drive Profitable Calls John Busby, Vice President, Marchex Institute Add to Outlook |
Trust & Transparency in Lead Gen Bill Daniel, CEO, All Web Leads Joeri Weyenberg, VP of Marketing, Kaplan University Ross Shanken, CEO, LeadiD Add to Outlook |
| 4:15-4:30pm | Break | |
| 4:30-5:15pm |
Day 1 Keynote Presentation |
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| 9:00 - 11:00pm | Kick Off Party - Surrender Nightclub Add to Outlook |
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| WEDNESDAY, May 2 | ||
| General Sessions | ||
| 8:30-9:30am | Breakfast | |
| 9:30-10:30am | Keynote Speaker - Guy Kawasaki Enchantment: The Art of Changing Hearts, Minds and Actions Add to Outlook |
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| 10:30-11:00am | Going Direct - MetLife Evolves to Meet the Needs of Today's Consumer Ray Burton, Vice President, MetLife Add to Outlook |
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| 11:00-11:15am | Break | |
| 11:15-11:45am | Daily Deals Goes Analytical – Understanding & Targeting the Daily Deal Consumer Adam Lovallo, Global Head of Customer Acquisition, LivingSocial Add to Outlook |
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| 11:45am-12:15pm | Enhancing Interactions as a Business Strategy Jayson Tipp, VP of Analytics and CRM, RedBox Add to Outlook |
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| 12:15 - 1:30pm | Networking Lunch | |
| 1:30-2:00pm | 2012 Presidential Campaign Goes Digital – Turning Online Audiences into Voters Jeff Dittus, Co-founder & CEO, Audience Partners, LLC. Add to Outlook |
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| 2:00-2:30pm |
Emerging Markets in Online Lead Gen |
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| 2:30 - 3:00pm | How to Use Your 360 View of the Consumer to Drive Sales Nick Metcalfe, CRM & Loyalty, Sony PlayStation Add to Outlook |
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| 3:00 - 3:30pm |
Networking Break |
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| 3:30 - 4:00pm | Demystifying Advanced Analytics, Cloud Computing and Big Data George Moore, TARGUSinfo Add to Outlook |
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| 4:00-5:00pm |
Multi-Channel Analytics: Creating Lifetime Customer Relationships at Wells Fargo |
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| 5:15-7:15pm | Closing Reception – Brahms Patio Add to Outlook |
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| 9:00-11:00pm | After-Hours Networking - Encore Suite Add to Outlook |
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