2009

Agenda


September 23, 2009
11:00am-5:00pm REGISTRATION
12:00-1:00pm LUNCH
1:00-1:45pm

TARGUSinfo Track
A 360º Approach: Improving Customer Acquisition with Data

Don Black
Senior Manager of Interactive Markets, TARGUSinfo

 Lead Generation 101 Track
 Lead Generation 101

Steve Horton
Managing Director, Horton Advisory Group

1:45-2:30pm

TARGUSinfo Track
At Your Fingertips: Tools for Profiling & Scoring Your Leads

Kim Garner
VP, ElementOne Analytics, TARGUSinfo

Lead Generation 101 Track
Lead Scoring 101

Keith Peterson
General Manager of ElementOne Analytics, TARGUSinfo

2:30-3:00 BREAK
3:00 - 3:45pm

Automotive Track
Shift Your Lead-Quality Standards into High Gear

Anna Zornosa
EVP & General Manager of Dealix.com, Cobalt 

Stacey Coopes
EVP, Marketing, FordDirect

Education Track
Pressures Facing For-Profit Schools

Brandon Dobell
Industry Analyst, William Blair & Company

Brian Jones
Senior Counsel, DowLohnes
Former General Counsel, US Dept of Education

Financial Track
Best Practices in Online Lead Acquisition - The Lenders' Perspective

Owen Raun
President, RMC Vanguard

Timothy Skinner
VP, Charter One/Citizens Bank

Phil Kneibert
President, Mortgage Lenders of America

Jessica Manna
VP & CMO, Residential Finance Corporation

Display Advertising Track
What's Your Data Worth? Using Lead Generation Data for Targeting in Display Advertising

Jim Waltz
President, Traffic Marketplace

3:45 - 4:30pm

Automotive Track
The Real Engine Behind Successful Lead Generation Campaigns

Russ Bartlett
VP of Product, Vehix

Education Track 
Creating Students, Not Just Leads

Matt McLaughlin
COO, CUnet

Financial Track
The Strongest Iron is Forged from the Hottest Fire

Greg Hanson
SVP & GM, RealEstate.com and Tree.com 

Display Advertising Track 
Online Lead Gen: Beyond the Search Engines

Rich Kochman
VP of Product Management, AOL Advertising

4:30 - 6:30pm     Welcome Reception at Grand Patio, Overlooking the Bellagio Pool
9:30-11:30pm After-Hours Networking


September 24, 2009
7:30am - 12:00pm Registration
8:00 - 8:45am Breakfast
8:45 - 9:00am

Opening Remarks

George Moore
CEO, TARGUSinfo

Dave Wengel
General Manager, Interactive Markets, TARGUSinfo

9:00 - 9:50am

What the Hell Just Happened?

Stewart Butterfield
Cofounder, Flickr

9:50 - 10:30am

Using the Social Graph to Drive Acquisition

Tim Kendall
Director of Monetization, Facebook

Gordon Peters
VP of Business Development, Social Hour

Frank Kochenash
VP of Strategy and Analytics, Razorfish

10:30 - 10:45am Break
10:45 - 11:20am

Improving Conversions the New Way: One Customer at a Time

Murthy Nukala
CEO and Founder, Adchemy, Inc

11:20 - 11:55am

Taking Online Advertising from $25 Billion to $50 Billion

Dave Zinman
VP & General Manager of Display Advertising, Yahoo! Inc.

11:55am- 12:10pm

Online Marketing Excellence Awards

Presented by:

Dave Wengel
General Manager of Interactive Markets, TARGUSinfo

12:10 - 1:10pm Lunch
1:10 - 1:45pm

  Legendary Lead Generation Campaign

Jere Doyle
Founder/President/CEO, Prospectiv

Rob Carbonaro
SVP, Avenue100 Media Solutions Inc.

1:45 - 2:25pm

Lead Scoring: Mend the Leaks in Your Lead Pipeline

Chris McArdle (moderator)
Director, Interactive Markets, TARGUSinfo

Christel Mosby
SVP of Marketing, Grand Canyon University

Mark Garms
EVP & COO, Autobytel

Sean Fox
CEO, Reply!, Inc.

2:25 - 3:15pm

2010 Privacy Debate: Who and What Will Drive Resolution?

Alan Chapell (moderator)
President, Chapell & Associates

Chris Pirrone
General Counsel, Connexus

Chris Wolf
Co-Chair, Future of Privacy Forum

Matt Wise
CEO, Q Interactive

Mike Zaneis
VP of Public Policy, IAB

3:15 - 3:30pm Break
3:30 - 4:10pm

So, What Does the Expert Think?

Dave Helmreich (moderator)
VP of Interactive Markets, TARGUSinfo

John Ardis
VP of Corporate Strategy, ValueClick

4:10 - 4:40pm

How to Integrate Mobile Devices into Your Lead Generation Campaigns

Mark Fruehan
EVP of Business Development, AdMarvel

4:40 - 5:30pm

Driving Business Growth: A Maverick Agenda for Innovation

Polly LaBarre
Author, "Mavericks at Work"

5:30 - 5:45pm

Closing Remarks

Dave Wengel
General Manager, Interactive Markets, TARGUSinfo

5:45 - 6:45pm Closing Reception
9:30 - 11:30pm After-Hours Networking

For more information about the Summit, contact Maggie Earman at summit@TARGUSinfo.com or 800.6.TARGUS (800.682.7487).