Display Advertising

The Right Message for the Right Audience — Every Time

You constantly look to reach your audience with greater precision and to tailor your message for maximum results. Until recently, there have only been incremental technology advancements allowing you to reach these goals online.

Now, AdAdvisor services are available to:

  • Boost your display advertising response rates by enabling ad networks and online publishers to deliver your ads to a far more targeted audience, based on offline consumer information and verified demographics.
  • Increase your Web-site conversion rates by arming you with predictive insights that allow you to tailor your content and landing pages to each site visitor, based on their offline demographics, interests and purchase behaviors.  

Brace Yourself for Better Display Advertising Results

We deliver unprecedented predictive power. Our cookie-based services deliver rich, offline consumer information to boost existing behavioral-targeting methods.

We use our vast repository of offline consumer information to group Internet users into anonymous population segments. AdAdvisor services then enable the nation’s top ad networks and online publishers to score site visitors according to their AdAdvisor segment — from the moment they encounter a visitor.

AdAdvisor services are powered by ElementOne, our cutting-edge analytics and scoring platform that delivers marketing insights at the moment you need them.

Personalize Your Web Content for Better Conversion Rates

Once consumers hit your Web site, you want to give them a relevant experience.

Just like AdAdvisor cookies enable the nation’s top ad networks to deliver the optimal display advertising to their audiences, they can help you deliver the optimal landing page or Web content to each of your site visitors — regardless of past purchase history or how they reached your site.

The moment you encounter a site visitor, we’ll tell you which AdAdvisor segment they fall into. And for each segment, you’ll have an extensive list of verified customer demographics, interests, lifestyles and purchase behaviors — allowing you to deliver only the most compelling Web content.

Data You Can’t Get Anywhere Else

The data behind our cookies is built on well over 20 years of data-aggregation expertise.  We have a patented, privacy-friendly process to aggregate consumer information and verified demographics from over 100 dynamically-changing sources. Our data includes household-level:

  • Verified customer demographics
  • Interests and lifestyle data
  • Purchase behaviors

Coverage… We’ve Got It Covered

AdAdvisor services use cookies that give you a window to rich, predictive data on over 50 million unique US users. Our services are backed by a robust delivery network, currently processing billions of transactions every month and capable of scaling to meet the demands of any ad network or advertiser.

Keep Your Trusted Partners

AdAdvisor services are implemented through any ad server, primary ad networks and online publishers. So, you can continue to work with your trusted partners, all while reaching your audience with greater precision and boosting response rates.

Your current ad servers will use AdAdvisor in tandem with their existing behavioral targeting methods to significantly enhance your results. 

We’re concerned about user privacy, and take it seriously. AdAdvisor services do not use any clickstream data to target advertising and no PII is placed on the AdAdvisor cookie. We group all US households into anonymous population segments, protecting user privacy while delivering accurate, precise information to our clients.