Ad Networks

The Value of Your Inventory Just Went Up

You have numerous tools to measure the worth of your inventory, delivering the best possible audience to your advertisers.

This isn’t just another tool for your tool box. AdAdvisor services are a paradigm shift in the way you serve your clients’ display advertising.

With AdAdvisor services, you’ll be able to sell your inventory at a premium above your existing rates — all while creating value for your clients, who will see increased click-through and conversion rates.

Brace Yourself for Predictive Power

We deliver unprecedented predictive power. Our cookie-based services add rich, offline consumer information and verified demographics to your existing behavioral targeting methods.

We use our vast repository of offline consumer information to group Internet users into unique, anonymous population segments. When users hit your ad network, AdAdvisor cookies tell you precisely which segment they fall within — from the moment you encounter them.

And for each segment, we’ll provide an extensive list of verified customer demographics, interests, lifestyles and purchase behaviors — so you can deliver the most relevant display advertising possible based on your current group of advertisers.

AdAdvisor services are powered by ElementOne, our cutting-edge analytics and scoring platform that delivers marketing insights at the moment you need them. 

Data You Can’t Get Anywhere Else

The data behind our cookies is built on well over 20 years of data-aggregation expertise. We have a patented, privacy-friendly process to aggregate consumer information from over 100 dynamically-changing sources. Our data includes household-level:

• Verified customer demographics
• Purchase behaviors
• Interests and lifestyle data

Coverage… We’ve Got It Covered

AdAdvisor services use cookies that give you a window to rich, predictive data on well over 50 million unique US users. Our services are backed by a robust delivery network, currently processing billions of transactions every month and capable of scaling to meet the demands of any ad network.

Build on Your Existing Targeting Solution

You already use behavioral targeting? Even better. AdAdvisor services only enhance and build upon what you already have in place, creating value for your advertisers and increasing the premium on your current display advertising space.
You’ll only achieve better results and increased revenues. 

We’re concerned about user privacy, and take it seriously. AdAdvisor services do not use any clickstream data to target advertising and no PII is placed on the AdAdvisor cookie. We group all US households into anonymous population segments, protecting user privacy while delivering accurate, precise information to our clients.