On-Demand Scoring

The Secret to Engaging, Acquiring and Retaining Customers

Today’s marketers have less time than ever to capture a consumer’s attention and convert them to a profitable customer.

Using predictive analytics at the moment of consumer contact — incorporating campaign and customer-transaction history, behavioral data, buying patterns, demographics and lifestage data — helps marketers deliver the most compelling offer ahead of the competition. With our authoritative data and proprietary linking logic, no other company can match our ability to accurately identify businesses and consumers in real time — helping you target and recognize your best prospects, even at the moment of live interaction.

This unique approach to marketing analytics is the fastest, most effective way to:

• Identify top prospects and customers
• Boost your conversion rate and improve customer service
• Customize call center scripts and sales scripts — on the fly
• Increase individual customer value and drive long-term growth

The ElementOne^® Analytics Platform powers a suite of five solutions that improve marketing and sales performance across your company:

You'll maximize your predictive power thanks to core ElementOne advantages:

Real-Time Delivery

Our unique approach to analytics lets you access and leverage insights — at the moment you need them. Our real-time scoring network makes this a reality, performing nearly 100-billion interactions a year at subsecond speed.

With this powerful information available at the moment of interaction, you’ll be able to improve customer service, boost individual customer value and maximize your conversion rate.

Most Predictive Models and Segmentation

TARGUSinfo has resolved the traditional tradeoff between relevance and actionability. By combining your customer history information with our unmatched customer demographics and behavioral data, we build a custom predictive model or set of audience groups through a rapid roll-out methodology.

The result is greater predictive power with scores and audience groups that are unique to your business and your products/services.