Marketing Insights

Sharpen Your Strategy and Improve Results

The path to measurable marketing success begins with knowledge of your existing and prospective subscribers. Marketing Insights powered by the ElementOne Analytics Platform enables you to identify your most profitable customers and prospects with ultimate precision.

Your Own Audience Groups, Created through a Rapid Roll-out Methodology

We combine your customer history data with our unrivaled customer demographics and behavioral data to create audience groups that are unique to your business and your products/services.

For each of your audience groups, we help you create spot-on marketing communications by describing household-level:

• Subscriber demographics
• Attitudes and lifestyles
• Preferences and buying patterns
• Interests and media usage

You’ll see clearly how to reach new customers by understanding their media-consumption patterns and locating them geographically.

When you do reach them, ElementOne solutions will help you understand the message or offer that’s most likely to drive a profitable response, boost your conversion rate and convert customers.

Marketing Insights can also be applied to geography for market-size and penetration analyses. TARGUSinfo can even provide the number of households or individuals for each of your audience segments in any census, postal or custom geography.

The value of this insight extends across your marketing organization, sharpening your:

• Strategic direction, market sizing, opportunity analysis and location planning
• Customer acquisition and retention
• Media planning
• Message and offer crafting

Start with Better Building Blocks

The ElementOne Analytics Platform is built on a robust set of 232 unique elements, or building blocks. These elements are far more homogenous than standard off-the-shelf segments, which means that households in each element are more likely to exhibit similar behavior than with one-size-fits-all segments.

Using your customer transaction, campaign history and/or survey data, as well as our unmatched coverage of household-level customer demographics and behavioral data, TARGUSinfo determines which elements exhibit similar behavior when it comes to your business.

Then TARGUSinfo uses these similarities to collapse elements into audience groups that are more predictive than any off-the-shelf segment — for customers and unknown prospects alike.

With Marketing Insights from TARGUSinfo, you’ll improve your marketing effectiveness and drive:

• More personalized and effective communications
• More precise targeting
• Increased response rates
• Lower advertising waste