Knock! Knock! Who’s There? You mean you don’t know?
05/13/2008 — CRMXchange: For all that you invest in online lead generation, you still may not be able to answer four crucial questions. TARGUSinfo Director of Consumer-Facing Services Paul McConville provides the questions to help diagnose how you can avoid treating all your prospects the same.

Certified Tech Tip: Alpha-Numeric Voice Recognition Grammars
05/05/2008 — Voxeo Developer’s Corner: "(TARGUSinfo) services are remarkable in terms of Caller ID-to-Address accuracy and the name/address grammars are top-notch and quite acceptable for full scale, enterprise deployments as well," writes Voxeo Corporation Director of Customer Support Matthew Henry.

Top 5 Mortgage Lead Providers of the Week
05/02/2008 — Lead Marketwatch blog: One of the things a lot of Kaleidico customers praise ZipSearch for is the investment they spend on qualifying their leads with TARGUSinfo and other data services to ensure data accuracy, loan limits, and 14 other qualifying metrics, reports Kaleidico CEO Bill Rice.

'Real-Time Analytics' Levels the Playing Field
04/30/2008 — DestinationCRM.com: Consumer-facing companies invest millions in advertising. When a consumer responds and phones the company, the merchant has partially succeeded — but is still at an information disadvantage. TARGUSinfo COO Robert Nascenzi describes how companies can use predictive analytics to take control of these interactions.

Move High-Value Customers to the Head of the Call-Center Line
03/24/2008 — CustomerThink: Consumer-facing companies need to get a little smarter, according to TARGUSinfo COO Robert Nascenzi. They need to take all their customer knowledge and market research and apply it to brand-new prospects before the agent even picks up the phone.

Predictions for 2008
12/10/2007 — Prediction: “Second Layer” Technologies and Solutions will continue to emerge and dominate, Sean Fenlon forecasts, including TARGUSinfo offerings.

Got Marketing Velocity?
11/27/2007 — Sales & Marketing Management Soundoff blog: A key lesson learned from some of the industry’s smartest marketers is that a prospect who doesn’t convert is not always a lost sale, writes TARGUSinfo Director of Consumer-Facing Services Paul McConville.

A Lead Dilemma
10/11/2007 — DM Confidential Digital Thoughts blog: During his presentation at the most recent TARGUSinfo Online Lead Quality Summit, Terrence Thomas, CMO of eLearners, made a comment that sounded like any other, but some comments end up sticking with you more than others. It underscores an important point, "There are only so many quality leads."

TARGUSinfo Online Lead Quality Summit Wrap-Up
09/27/2007 — DM Confidential: "As if a hobby of theirs, (TARGUSinfo) yet again surpassed our expectations by a wide margin, even more so considering the difference between their first show and this one. Instead of a client summit, this year's Online Lead Quality Summit had a broader scope. If, unfortunately, you didn't attend this year, here is some of what you missed."

What is Lead Generation?… What is a lead?
09/24/2007 — DoublePositive Marketing Group blog: After attending the TARGUSinfo Online Lead Quality Summit, the thing that surprised me the most was that even professionals in the lead generation ecosystem continue to speak different languages to one another, Sean Fenlon writes.

TARGUSinfo 2nd Annual Online Lead Quality Summit 2007 in Las Vegas
09/24/2007 — DoublePositive Marketing Group blog: Sean Fenlon recaps first-day highlights: Industry leaders (lead sellers AND lead buyers) gather to discuss ways to increase the value and effectiveness of Internet leads.

TARGUSinfo Lead Converter
09/20/2007 — First Coffee Blog (TMCnet): TARGUSinfo, a vendor of On-Demand Lead Verification services, has unveiled LeadConversion Advisor services for enterprises "intent on improving their bottom line through more effective marketing and sales," the blog reports (2nd item).

The Call-Center Rope Line
09/18/2007 — Sales & Marketing Management Soundoff blog: Celebrity nightclub rope lines — where burly bouncers whisk in A-listers to VIP treatment while rest of us wait in queue — might be a snobbish cliché, but maybe not such a bad model for call centers, according to Paul McConville of TARGUSinfo.

Online Fraud Prevention
09/01/2007 — RIS News: Cross-channel consumer electronics retailer Abe's of Maine uses TARGUSinfo services to reduce fraud and false positives, Dori Saltzman reports. (PDF, 509k)

Lead Scrub Rates
08/31/2007 — Bronte Media blog: In Joel Burslem's interview with Dave Wengel of TARGUSinfo about mortgage lead verification rates, lead quality is correlated to lead interest.

Landing Good Leads - Today and Tomorrow
08/31/2007 — Inman TV: Lead generation on the Internet is a hot topic these days as more Realtors look to the Web for new clients. Interactive Markets General Manager Dave Wengel of TARGUSinfo discusses some of the ways agents can get leads, what good leads look like and where lead generation is heading in the future.

InmanTV Talks With David Wengel About Landing Good Leads
08/31/2007 — Owen Gets Real blog: The interview with the TARGUSinfo General Manager for Interactive Markets includes tips for agents on acquiring leads, what good leads look like and the future of lead generation.

TARGUSinfo Provides On-Demand Data for Consumer-Facing Businesses
08/29/2007 — TMCnet: The ability to electronically capture contact information on unknown callers in the instant their calls touch an interactive voice response system or call center promises to dramatically improve customer experiences, streamline interactions and enrich customer relationships. This ability is a key feature offered by TARGUSinfo, contributing editor Susan J. Campbell reports (contact information submission required).

Surviving the Mortgage Implosion Presentation
08/29/2007 — Better Closer Blog: Kaleidico CEO Bill Rice opens the discussion of his upcoming presentation at the Online Lead Quality Summit, "Surviving the SubPrime Implosion."

Leads2007 - My First 'Unconference'
08/20/2007 — Airfoil Public Relations blog: TARGUSinfo provides a needed service in transactions between lead aggregators, generators and providers and their clients who are mortgage bankers and brokers, Todd Krieger of Airfoil reports.

I Spent Billions on Marketing for This?
08/10/2007 — Sales & Marketing Management Soundoff blog: TARGUSinfo Director of Consumer-Facing Services Paul McConville notes: Your most valuable assets are your customers, so you’ve probably spent big bucks on a CRM system that helps you increase repeat business. But what about calls from people who have never spoken to you before? Do you really know who’s on the other end of that inbound call? Are you even prepared to handle that unknown caller appropriately?

Calling Up More Integrated Bundles: Ops Start to Meld Phone Features To Make for Stickier Triple Play
05/28/2007 — Multichannel News: The triple play has been a proven winner for cable companies, which continue to siphon off customers from the incumbent telephone companies by the thousands. What to do for an encore? Phase two of cable’s campaign into voice will be to make the bundle even stickier, by integrating telephone features across the video and data legs of the triple play, Todd Spangler reports.

TARGUSinfo (Highlights of Spring VON 2007)
05/17/2007 — VON Magazine: TARGUSinfo announces business services offerings to help cable operators, CLECs and other next-generation telephony providers to win over SMB voice subscribers in the U.S. (p. 49)

Advanced Caller ID Desired by Consumers
05/17/2007 — WirelessWeek Mobile Content Flash: Almost four out of five mobile phone users are interested in caller name presentation on their mobile devices, according to a new study conducted by Harris Interacvtive on behalf of TARGUSInfo. The study also reveals that subscribers would pay extra for the next-generation Caller ID service, Rhonda Wickham notes (eighth item in roundup).

Who is Calling My Cell Phone?
05/15/2007 — WirelessWeek: Rob Fisher, TARGUSinfo VP of Segment Strategy, asks: Have you noticed a little something missing from your wireless phone? That's right, you see only digits when someone calls your cell phone unless it's a friend you've already programmed into your contacts. This display of digits is technically "Caller ID," but really, what kind of identification is a phone number you've never seen before? Even the Rain Man, the memorizer of phone books, would be stumped as to who's calling.