Half of Top 50 Internet Retailers Rely on TARGUSinfo to Easily Approve Orders, Boost Revenues
Company capitalizes on high demand for fast, dependable online transaction verification
VIENNA, Va. December 19, 2007 — TARGUSinfo, the most trusted source for name, phone and address data, delivers instant verification to 50% of the Top 50 Internet retailers around the country, as ranked by Internet Retailer Magazine in its Top 500 Guide (http://www.internetretailer.com/top500/). In the past year, the On-Demand VerificationSM services from TARGUSinfo have become the platform of choice for leading companies to help quickly approve transactions for consumers who have been red-flagged by current automated systems.Half of the Top 32 consumer electronics companies listed in Internet Retailer’s Top 500 guide count on TARGUSinfo.
“Every day, millions of online transactions are halted by credit authorization systems identifying a consumer as a risk,” said Avivah Litan, VP, Distinguished Analyst with research firm Gartner. “That hesitation causes shoppers to walk away, costing Internet retailers billions of dollars in sales and forcing them to hire additional staff to investigate alerts and find whether they are merited. More effective verification systems can provide retailers with better information so that they can improve operational efficiency and verify more good orders.”
TARGUSinfo services leverage the nation’s most authoritative phone, name and address data to confirm that most suspect transactions are linked to legitimate consumers. These services overcome many of the common reasons that good transactions are delayed, including: the use of work, wireless or VoIP numbers in Web forms; recent home relocations and alternative “ship to” destinations. Services from TARGUSinfo and its partners can also better spot true cases of credit card fraud and identity theft, giving Internet retailers an extra layer of protection.
“Savvy Internet shoppers increasingly list their wireless phones as the primary point of contact, making it difficult for online merchants to sort out real risks from false positives,” said John Trionfo, TARGUSinfo Director of Risk Management. “The rapid adoption of On-Demand Verification since we launched in September 2006 shows we’ve addressed an increasingly costly problem in the online transaction process — which is a huge benefit as we approach the busy holiday shopping season.”
For a free trial of the On-Demand Verification services, visit /risk. To learn more about risk management, check out the TARGUSinfo risk management best practices paper at /review.
About TARGUSinfo
TARGUSinfo is the leading provider of On-Demand InformationSM services for consumer-facing businesses. Its unique identification, verification and location services enable retailers, call-center operators, Web-based marketers, communication service providers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit www.TARGUSinfo.com.
Press Contacts:
Rufus Manning
TARGUSinfo
703.272.6215
pr@TARGUSinfo.com
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