ElementOne Team Develops Advanced Demographic Estimates and Projections for Marketers
TARGUSinfo actionable analytics team creates the definitive household-level demographic snapshot of U.S. for more profitable consumer interactions and site selection
VIENNA, Va. November 27, 2007 — TARGUSinfo has developed an unprecedented demographic capability for its ElementOneSM Analytics Platform that will help companies dramatically improve their ability to target and interact with consumers in high growth areas and better measure market potential.The new capability will also enhance site selection for new stores and branches, more accurately identify growth areas for expansion and provide the underlying basis for the effective application of household-level consumer segmentation.
A patent is pending on the process used to create the demographic estimates and projections, which directly addresses problems stemming from typical approaches that rely on Census, compiled list and other non-comprehensive sources. Specifically, ElementOne services have created and maintain the most current and accurate demographic master file of U.S. addresses and households available.
The underlying data used is based on uniquely authoritative sources – including proprietary On-Demand InformationSM services from TARGUSinfo — updated multiple times daily. The best available competing capabilities rely on widely available data updated quarterly at most.
“Businesses that rely on dated or inaccurate demographics can grossly under- or overestimate consumer value or prevalence,” said Gartner managing VP Kimberly Collins. “They can miss vast swaths of households entirely and make site selection errors costing millions of dollars.”
The recently launched ElementOne demographic services will benefit customers in two ways:
• The ElementOne Analytics Platform will drive real-time segmentation of consumers for increased marketing effectiveness at the point of contact based on analytics which depend on the demographic estimates and projections.
• Customers will receive quarterly U.S. demographic estimates and projections based on the ElementOne services master file of U.S. households, enabling more accurate measurement of market potential, consumer targeting and site selection for any geographic area.
“This new demographic capability is at the heart of our mission to perform uniquely sophisticated, relevant and actionable analytics for our customers,” said Ken Inman, VP of Research and Development for ElementOne services. “In any marketing related activity, you have to know where your best prospects live and in what numbers. This is key to effective one-to-one marketing and consumer segmentation as well as traditional site applications. So, for example, in rapidly growing areas, ElementOne will allow marketers to more accurately assess potential and profile consumers for improved one-to-one interactions and messaging.”
For more information, please visit www.TARGUSinfo.com/elementone.
About TARGUSinfo
TARGUSinfo On-Demand Information services provide unique identification, verification and location solutions that enable retailers, call-center operators, communication service providers, Web-based marketers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit www.TARGUSinfo.com.
Press Contacts:
Rufus Manning
TARGUSinfo
703.272.6215
pr@targusinfo.com
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