Kaleidico Incorporates TARGUSinfo On-Demand Lead Verification in Release of icoSales 3.0

Updated Lead Management Engine Integrates TARGUSinfo On-Demand Lead Verification

VIENNA, Va. October 23, 2006 — Kaleidico, an Internet technology company that provides lead management solutions for the mortgage industry, today announced the release of icoSales 3.0, the latest update to Kaleidico's lead management sales platform.

icoSales is a fully customizable lead acquisition, allocation and management application. It aligns prospects with the mortgage banker or broker that previous data shows is most likely to understand their needs and therefore finalize their mortgage transaction. The product manages all leads regardless of type or source and synchronizes easily with top online lead generation companies.

The newest version of icoSales incorporates the On-Demand Lead Verification^SM solution from TARGUSinfo. Before being routed to a sales person, each lead that enters the icoSales platform can be independently verified by TARGUSinfo. This automated solution instantly verifies the accuracy of an online lead's given name, address and phone number and the relationship between these elements. In addition, TARGUSinfo provides a recommendation for every lead, whether it's an "accept," "reject" or "review" answer. This new capability will allow mortgage companies to verify whether information received from lead sources is not only precise but also actionable.

"To compete, mortgage companies must ensure the leads they buy contain accurate information and the management applications they give sales personnel help them maximize productivity," said Bill Rice, CEO of Kaleidico. "The newest version of icoSales containing TARGUSinfo intelligence was built with these factors in mind and gives companies a single tool that sales personnel and their marketing counterparts can each use for their individual and collective benefit."

The latest version of icoSales also includes:

• An enhanced, easier-to-navigate user interface that only requires minimal training
• Built-in email, calendaring and milestone annotation capabilities that limit movement across multiple applications
• An integration process designed to be quick and efficient for top online lead generationcompanies
• An improved workflow engine that automates and disciplines the sales process, accelerating production
• Reporting capabilities that offer deep visibility and analytics to manage marketing and sales performance
• Greater flexibility and control in distributing leads and managing banker pipelines
• Automated workflow engine that gives mortgage bankers and brokers the ability to automate redundant tasks

"For quite some time, mortgage companies have focused on lead quantity rather than lead quality and the productivity of bankers and brokers has suffered," said David Wengel, General Manager of the Interactive Markets Division for TARGUSinfo. "We're excited to team with Kaleidico to help them address this challenge and provide greater value to their clients."

About Kaleidico
Kaleidico is an Internet technology company that provides lead acquisition, allocation and management solutions for the mortgage industry. icoSales, the company's flagship product, is a fully customizable lead management sales platform that aligns prospects with sales personnel most likely to understand their needs and guide their transaction to a close. Mortgage companies throughout the United States depend on Kaleidico to give their bankers and brokers the tools they need to manage prospect information and guide customers through the mortgage process. Based in Troy, Mich. and Cleveland, Ohio, Kaleidico has satellite locations in New York and Calif. and sales personnel located throughout the United States. To learn more please visit www.kaleidico.com or call 866.667.5253.

About TARGUSinfo
TARGUSinfo is the data authority for organizations that understand the strategic imperative of knowing their customers and prospects at the point of interaction. On-Demand Information^SM services from TARGUSinfo help companies optimize interactions and provision information services. The company employs patented processes to link phone numbers to consumer names and verified addresses. That data foundation unlocks other information such as demographics, location, predictive buying behavior and risk-assessment factors. A real-time network delivers this exceptionally accurate data to TARGUSinfo customers in milliseconds; over the phone, on the Web or at the point-of-sale. TARGUSinfo is a privately held company headquartered in Vienna, Virginia. For more information, please visit www.TARGUSinfo.com or call 800.6.TARGUS (800.682.7487).

Press Contact:

PR Manager
TARGUSinfo
703.272.6215
pr@TARGUSinfo.com