TARGUSinfo Creates ElementOne Analytics Platform to Deliver On-Demand Insight

Initiative to supply unprecedented marketing intelligence on-demand to Fortune 1,000 companies

VIENNA, Va., October 15, 2007 — TARGUSinfo, the leading provider of On-Demand Information^SM services, has begun an initiative to deliver on-demand insight to companies needing real-time, relevant intelligence on consumers at the moment of contact.

The new ElementOne^SM Analytics Platform performs sophisticated, relevant and actionable customer analytics. Unlike other offerings, the ElementOne Analytics Platform will apply the resulting intelligence not only to existing customers but also to new prospects, even in the split second before an agent answers a call or content is served on a Web page. TARGUSinfo announced the program today at DMA 07 and ElementOne services are available today.

“Companies spend millions to get consumers to call them, but then fly blind when the phone rings or the customer visits the store,” said TARGUSinfo Executive Vice President Robert Nascenzi, the former president and CEO of Claritas Inc., and leader of the ElementOne team. “As a result, agents waste time making the wrong offers to the wrong people, and business performance falls far short of its potential. ElementOne will eliminate these problems, period, resulting inevitably in higher return on marketing dollars.”

ElementOne services, will build on existing On-Demand Identification^SM services from TARGUSinfo and their unique ability to provide call centers, marketers, risk managers and Caller ID systems with verified name and postal address for any phone number, in subsecond time. The services will be equally useful for less-time-sensitive applications like messaging and direct marketing,

On-Demand Identification services incorporate more than 90 distinct sources of consumer data and uses patented processes to link phone numbers, names and addresses together with demographics, location, predictive buying behavior and risk-assessment factors. A real-time query-and-response network delivers this data to TARGUSinfo customers whenever and wherever they need it. This technical environment has proven for more than a decade to be flexible, fast and easy to integrate. TARGUSinfo satisfies more than 18 billion real-time data queries annually.

For more information, please visit www.TARGUSinfo.com/elementone.

About TARGUSinfo
On-Demand Information^SM services from TARGUSinfo provide unique identification, verification and location solutions that enable retailers, call-center operators, communication service providers, Web-based marketers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit www.TARGUSinfo.com.

Press Contacts:
Rufus Manning
TARGUSinfo
703.272.6215
pr@TARGUSinfo.com