Murad Turns More 'Near-Misses' into Customers with TARGUSinfo
Automated remarketing service delivers conversions from second chance with hot prospects
VIENNA, Va., September 30, 2008 — Murad, Inc. has partnered with TARGUSinfo to enhance the skincare leader's customer-acquisition efforts by targeting inbound prospects who don't immediately convert to customers.
In testing, SecondApproachSM automated remarketing services from TARGUSinfo have helped Murad convert these prospects into customers at about double the rate that Murad would expect from a traditional direct mail campaign focused on customer acquisition. The lift has come from Murad increasing its marketing velocity and reaching back out to these prospects within 48 hours of initial contact.
"It's been a great way for us to convert on hot leads in a really timely manner and it has significantly increased the return on our existing sales and marketing efforts," said Molly Fulbright, Senior Manager, Direct to Consumer Marketing for Murad. "What would have been a lost opportunity instead becomes a customer. We have a whole touchpoint strategy for our customers, leads and inquiries and TARGUSinfo has allowed us to act instantly while our products are fresh in the prospects' minds."
SecondApproach services automatically capture the caller's phone number and supply a verified name and address. Murad provides the artwork for mailers in advance and, within 48 hours, TARGUSinfo sends a personalized direct mail piece to each prospect.
"Murad has built a high-growth skincare business with exceptionally innovative products and savvy multichannel marketing," said Paul McConville, TARGUSinfo Director, Consumer-Facing Services. "With SecondApproach services, Murad is driving more business from the demand they've generated by automatically following up with strong leads."
The US Cosmeceuticals Market Report from Packaged Facts noted Murad as one of the Top 4 Marketers to watch.
To find out more about SecondApproach services and how much your lead management program is leaving on the table, go to
http://www.CalculateMyROI.com or call 800.6.TARGUS (800.682.7487).
About Murad
Murad, Inc. was founded in 1989 by Howard Murad. M.D., recognized as one of the world's foremost authorities in skin health. Based in Los Angeles, Calif., the global headquarters are home to the award-winning Murad Inclusive Health Center and Spa, Murad Medical Group and Murad Research Labs.
As the pioneer of the doctor-branded skincare and medical spa movements, Dr. Howard Murad and his research team develop innovative formulas that consumers can access conveniently through the company Web site, salons, spas and select retail outlets. Murad products are
available in over 38 countries, and are ranked number one as the best-selling professional skincare brand in leading salon and spa locations worldwide.
For more information and other locations offering Murad products and professional services, please call 800-33-MURAD or visit http://www.murad.com.
About TARGUSinfo
TARGUSinfo is the leading provider of On-Demand InformationSM services for customer-facing businesses. Its unique identification, verification, qualification and location solutions enable retailers, call-center operators, Web-based marketers, communication service providers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit http://www.TARGUSinfo.com.
Press contacts:
Pete Simpkinson
TARGUSinfo
703.272.6200
pr@TARGUSinfo.com
http://www.TARGUSinfo.com
Paul Williams
Murad
949.916.6880
medialine2@aol.com
http://www.murad.com
