Online Marketing Experts to Brainstorm Strategies for Better Lead Conversion

TARGUSinfo Online Lead Quality Summit to supply guidance for boosting campaign performance and monetizing lead quality

VIENNA, Va. August 8, 2007 — More than 20 of the foremost thought leaders in online marketing will explore “conversion marketing” and other leading industry trends at the Online Lead Quality Summit presented by TARGUSinfo on Sept. 19-20, 2007 at the Palms Hotel and Casino, Las Vegas.

The second-annual Online Lead Quality Summit is the event dedicated to helping companies drive revenue through successful online lead generation. Allen & Co. Managing Director Ian G. Smith, LowerMyBills.com, Founder Matt Coffin and other experts will join attendees in charting the future of online marketing and sharing strategies for improving campaign performance and monetizing lead quality.

“Whether you’re buying or selling online leads, success depends on your ability to ensure lead quality and volume,” said Dave Behn, a Partner with Cole & Weber and a presenter at the Online Lead Quality Summit. “The Summit is a great place to learn what other companies are doing to make sure every lead is actionable and to substantially increase conversion rates.”

The 21 Summit sessions include tracks for companies that purchase leads and those that generate leads online — as well as tracks focused on lead generation for the financial and education industries.

“Online marketing has evolved from a simple matter of amassing leads to a matter of improving the value of the leads you have,” said David Wengel, General Manager of Interactive Markets for TARGUSinfo. “The Online Lead Quality Summit will explore strategies and tactics for success today as well as the future of online marketing, including the growing business impact.”

Join some of the greatest minds in the industry …

• Ian G. Smith, Managing Director, Allen & Co.
• Matt Coffin, Founder & Former CEO, LowerMyBills.com
• Bill Rice, CEO, Kaleidico
• Andrew Coleman, Founder, LeadQual
• Paul Knag, SVP, American Home Mortgage
• Craig McGuinn, COO, DegreeStreet.com
• Laurent Burman, VP of Marketing, Infilearn
• Angee Siegel, Marketing Manager, Grand Canyon University
• Gayle Guzzardo, Chair, IAB Lead Generation Committee & VP, Q Interactive
• Iain Grae, Co-Founder, Innovation Ads
• Andreas Roell, CEO & President, Geary Interactive
• Stuart Wingate, Director, Ashworth University
• Josh Perlstein, President, Response Media
• Jesse Johannesen, VP, Kaufman Brothers
• David Schneider, Founder/CEO, ZipSearch!
• Phil Friedman, CEO, Ward Media
• Jere Doyle, President & CEO, Prospectiv
• Colin Lucas-Mudd, Founder, MoreFocus Inc.
• Dave Behn, Partner, Cole & Weber
• Matt Wise, CEO, Q Interactive
• Dave Yovanno, GM, ValueClick
• Mark Ribaudo, Group Director of Marketing, Scholastic Inc.
• Jay Weintraub, Editor, DM Confidential
• Alex Baydin, Founder, PerformLine
• Mike Rosenberg, CMO, LeadPoint

… and TARGUSinfo experts on industry best practices:

• Bob Nascenzi, Executive Vice President
• Dave Wengel, General Manager, Interactive Markets
• Paul McLenaghan, Director of Market Development, Interactive Markets
• David Helmreich, Director, Interactive Markets
• Laura Lewellyn, Senior Data Analyst

For more information or to make a reservation, go to /summit or call 800.6.TARGUS (800.682.7487).

About TARGUSinfo
TARGUSinfo is the leading provider of On-Demand Data^SM services for Web-based marketers and other consumer-facing businesses. Its unique identification, verification and location services enable Web-based marketers, retailers, call-center operators, communication service providers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit www.TARGUSinfo.com.

Press Contacts:

Rufus Manning
TARGUSinfo
703.272.6215
pr@TARGUSinfo.com