Vinyl Interactive Raises Online Leads' Profitability with TARGUSinfo

Online marketing firm delivers leads with confirmed quality for education, credit-repair verticals

VIENNA, Va. July 25, 2007 — Vinyl Interactive Corporation, a leading Internet marketing company for the education and credit-repair industries, has chosen On-Demand Lead Verification^SM services from TARGUSinfo to maximize the profitability of its online leads.

Vinyl compiles names and contact information from consumers interested in education or credit-repair services, then delivers those leads to qualified service providers. On-Demand Lead Verification services allow Vinyl to cost-effectively verify consumer names, addresses and phone numbers the instant they are submitted, enabling the company to ensure that it only supplies high-quality sales leads.

“Vinyl has had good, stable relationships with its advertising customers and yet TARGUSinfo has helped us to create stronger relationships that are even more profitable,” said Drew Morrell, Vinyl Interactive Chief Technology Officer. “Our partnership with TARGUSinfo has become an important part of our presentations to prospects and clients.”

Vinyl has reduced the number of leads returned by its customers at the end of each month, recovering what would otherwise become lost profit. “Vinyl Interactive has seen up to a 30% reduction in client chargebacks for invalid leads since implementing TARGUSinfo,” Morrell said.

“Vinyl Interactive has set a high threshold for the percentage of its education leads that result in enrollments, and that is what helps them maintain the strong standing they have within the online advertising community,” said David Wengel, General Manager of Interactive Markets for TARGUSinfo. “Likewise, credit-repair companies know that they can trust Vinyl’s lead quality because of its partnership with TARGUSinfo. We’re excited to be partnering with Vinyl.”

Vinyl Interactive has joined a growing list of over 130 national organizations — such as Ashworth University, ZipSearch! and Cole & Weber United — that rely on TARGUSinfo to ensure the quality of their online lead generation.

For more information, visit www.TARGUSinfo.com/verify.

About Vinyl Interactive
Vinyl Interactive is a leading, performance based marketing agency which provides top quality lead generation services to clients in several major online verticals. Vinyl specializes in offering superior service, high-performing offers, and tremendous flexibility in marketing its products. Through its online and offline marketing properties, Vinyl reaches more than 4 million visitors each month. Vinyl's technology platform allows it to quickly build customized lead generation solutions and provide unparalleled insight into client and media performance. Vinyl Interactive is based in San Francisco. More information is available at www.vinylinteractive.com.

About TARGUSinfo
TARGUSinfo is the leading provider of On-Demand DataSM services for consumer-facing businesses. Its unique identification, verification and location services enable Web-based marketers, retailers, call-center operators, telecommunication providers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit www.TARGUSinfo.com.

Press Contacts:

Rufus Manning
TARGUSinfo
703.272.6215
pr@TARGUSinfo.com