Datamark and TARGUSinfo Help the Education Market Better Engage, Acquire and Retain Students

Hundreds of Universities Will Have Access to the Most Robust and Predictive Segmentation Capabilities Available

VIENNA, Va., June 22, 2009 — Increasing the marketing velocity at which prospective students become enrolled students just got easier.  Today, TARGUSinfo, the leading provider of On-Demand Insight^SM about prospects and customers, and Datamark, Inc., a leading direct response marketing firm for colleges, universities and proprietary post-secondary academic institutions, announced an agreement that will integrate TARGUSinfo’s ElementOne^SM Analytics Platform into Datamark’s marketing solutions to provide custom segmentation capabilities for the education industry.

“Establishing a connection with a prospective lead is one of the most difficult skills to accomplish for marketers,” said Tom Dearden, president and chief executive officer of Datamark.  “Through our relationship with TARGUSinfo, we can leverage the most robust set of segmentation capabilities available for helping our clients target prospects more effectively and accurately.”

“Without a doubt, the educational market continues to be one of the hottest industries demanding the utmost from its lead generation management,” said David Wengel, general manager, TARGUSinfo.  “We are pleased to be working with Datamark because they understand data-driven marketing and the importance of delivering the right knowledge at the right time to lower cost per enrollment.”

The TARGUSinfo on-demand solutions identify, verify, score and locate prospects and customers at the moment of contact.  Organizations can increase revenue, create more satisfying experiences and produce savings from new efficiency.

Wengel said, “By using the ElementOne analytics platform, educational institutions can create custom segments based on the most accurate and reliable consumer information to leverage across their marketing channels—print, television, online, direct mail, etc.”

About Datamark
Datamark is the nation’s leading performance marketing firm exclusive to the education industry. The company’s research and technology-based marketing solutions help schools generate more starts, while reducing marketing expenses associated with student acquisition. Datamark’s core competencies include direct response services in direct mail and all interactive media, and it provides integrated media management services and custom research to clients. For more information, please visit http://www.datamark.com/.

About TARGUSinfo
TARGUSinfo, the leading provider of On-Demand Insight^SM, provides unique identification, verification, scoring and location solutions that enable communication service providers, retailers, call-center operators, Web-based marketers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit http://www.targusinfo.com/.

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