TARGUSinfo Answers the Call to Turn Contact Centers Into Acquisition Centers at Call Center Week 2009

A Panel of Industry Leaders Discuss First Call Relevance at the Call Center Industry’s Premier Event June 14-18, Las Vegas, NV

Las Vegas, NV., June 16, 2009 — It sounds simple, but verifying contact details of inbound calls can save hundreds of thousands of dollars a year for contact centers.  Leveraging accurate and precise data can elevate inbound callers or provide an opportunity to turn a lost lead into a highly valuable remarket target.

Today at the 10th Annual Call Center Week conference in Las Vegas, NV, TARGUSinfo, the leading provider of On-Demand InsightSM about prospects and customers, will join industry leaders on a panel entitled: “First Call Relevance: Turning your call center into an acquisition center.” 

The speakers on the June 16 1:40pm PT panel include: Marry Murcott, Performance Transformations, Mark Pettay, West Direct and Paul McConville and Keith Peterson, Ph.D. with TARGUSinfo.

“The role of the call center in company profitability is now more crucial than ever,” said Mary Murcott, president, Performance Transformations.  “With sales performance gaps between top and bottom quintiles of 300% in most call centers, closing these gaps for some companies can be the difference between profitability and bankruptcy.”

“By providing on-demand data about prospect and customers to more than half of the Top 25 Contact Centers and IVR service bureaus across the country, we have a very unique perspective,” said Paul McConville, executive director, consumer-facing services, TARGUSinfo. “Having access to the widest and most accurate coverage of consumer information at the moment it’s needed, creates real value for many call centers that could produce almost overnight ROI.”

In describing the opportunities for many call centers, Murcott went on to say, ”It is exciting to see some new tools on the horizon that are proving to increase sales by 20-40%.  Those organizations who properly deploy new tools, will win share over those who don't.”

Drawing from a robust data repository and real-time delivery network, which handles more than 32 billion transactions a year, TARGUSinfo delivers the right knowledge at the right moment.  Leading customer contact companies nationwide have integrated TARGUSinfo’s services into their IVR platforms, agent desktops and automated call-handling processes to help their clients improve customer interactions and increase overall customer satisfaction.

About TARGUSinfo
TARGUSinfo, the leading provider of On-Demand InsightSM, provides unique identification, verification, scoring and location solutions that enable communication service providers, retailers, call-center operators, Web-based marketers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit http://www.targusinfo.com/.

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