Fididel Chooses TARGUSinfo to Accelerate Engagement Commerce Approvals

First real-time negotiation site chooses On-Demand Verification

VIENNA, Va. June 9, 2008 — When it launched the first online marketplace based on real-time negotiation of sales, Fididel wanted to ensure that it was creating the safest environment possible for buyers and sellers. Fididel has chosen TARGUSinfo to drive that assurance by providing verification services for buyer contact information.

“Fididel made up-front investments to develop proper trust and capabilities so we could get it right from Day One, not Day Two,” said Fididel CEO Hal Wendel. “TARGUSinfo offers exceptional real-time coverage of accurate consumer contact information. It’s a key piece of approving transactions quickly and ensuring buyer and seller satisfaction while keeping fraud at a minimum.”

Fididel fills a gap in the ecommerce market by moving the online buying experience from an “auction” or “fixed price” transaction to real-time negotiation, a universally accepted way to buy and sell products in any real-world marketplace. Fididel launched on May 5 with more than 50,000 consumer products for sale.

On-Demand Verification^SM services from TARGUSinfo confirm the accuracy of consumer and business name, address and phone-number information — and the relationship between those three pieces of data — at the instant it is submitted. TARGUSinfo customers have used this quicker, more cost-effective decision making to release more revenue and increase productivity.

On-Demand Verification services help retailers to instantly verify the millions of transactions incorrectly red-flagged by their approval systems as high-risk orders to suspend for review. With TARGUSinfo services, retailers reduce false positives that cost billions in lost sales and customer loyalty.

“From the start, Fididel has brought to the market an impressive combination of an innovative buying experience and best practices to deliver this experience effectively at any scale,” said Joy Nemitz, TARGUSinfo SVP of Market Development. “TARGUSinfo is proud to help Fididel make the on-demand approval decisions that keep buyers and sellers engaged in its ecommerce environment.”

About Fididel

Fididel is revolutionizing ecommerce through the power of “real-time negotiation,” giving buyers and sellers the immediate satisfaction of negotiating the purchase price and closing the deal in real time. It’s the first online marketplace that reflects the commerce and communication found in any street market worldwide – the thrill of negotiation to secure the best deal.  Fididel is headquartered in San Jose, CA.  More information may be found at http://www.fididel.com/. 

About TARGUSinfo

On-Demand Information^SM services from TARGUSinfo provide unique identification, verification, qualification and location solutions that enable retailers, call-center operators, Web-based marketers, communication service providers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit http://www.targusinfo.com/.

Press contacts:

Rufus Manning
TARGUSinfo
703.272.6215
pr@TARGUSinfo.com

Nick Mendoza
ZENO GROUP for Fididel
310-566-3984
nick.mendoza@zenogroup.com