TARGUSinfo Helps Falken Tire Corporation Gain Better Traction to Grow National Dealer Network

High-Performance Tire Manufacture Leverages Predictive Analytics Platform; Better Retail Network Optimization Based on the Most Current & Accurate Consumer Data

VIENNA, Va., May 19, 2009 — Making better decisions on where to sell tires just got easier for one of the nations’ leading aftermarket performance tire manufacturers.  Today, TARGUSinfo, the leading provider of On-Demand InsightSM about prospects and customers, announced that Falken Tires has selected its Site & Market Scoring solution ― powered by the ElementOneSM Analytics Platform ― to drive incremental sales and grow market share.

“Integrating our internal and industry data with the most current and accurate market data is crucial given the tough economic times when there’s so much churn in consumer demographics,” said  Andrew Hoit,  Director, Marketing, Falken Tire Corporation.  “TARGUSinfo stepped up to deliver a superior solution and an experienced support team that understood our business.  With TARGUSinfo’s platform we can access the most up to date and robust market analysis to meet our strategic objective of identifying where we need to concentrate our growth.”

TARGUSinfo’s Site & Market Scoring solution allows organizations to expand and contract their retail networks with confidence.   Organizations can leverage the solution for market prioritization, store-network optimization and retail site selection.

The Site & Market Scoring solution uses a highly intuitive Web-based system to visually map growth and declining market opportunities.  The platform automatically integrates high-frequency data updates, while adjusting retailers’ site-decision models so that they can make precise site selection or store performance analysis.

TARGUSinfo’s Site & Market Scoring doesn’t rely on outdated U.S. Census-based data, which can miss population shifts and increase the probability of poor site decisions, but provides the most current view of the consumer by building in frequent updates to: 

    • Demographics, based on the preceding quarter  (Quarterly Update) 
    • Consumer-segmentation data  (Quarterly Update)
    • Shopping–center locations  (Quarterly Update) 
    • Consumer-expenditure and demand-potential data  (Quarterly Update) 
    • Business composition and locations (Quarterly Updates)
    • Competitive and co-tenancy landscapes (Monthly Update)

TARGUSinfo’s patent-pending demographic estimates and projections employ constant updates from the US Postal Service, ensuring that newly developed areas — or those in rapid decline — are clearly identified.  Its unique approach to building demographics tracks actual neighborhood population shifts from the bottom up — using actual household counts.

“We are extremely pleased that Falken Tire chose us to help add the real-time data needed to fine-tune their dealer network growth plans,” said Keith Peterson, senior vice president, TARGUSinfo.  “The tire industry is a competitive market with a diverse and complex demographic mix that varies widely depending on make, model, year, etc.  Having access to precise and frequently updated age, zip, income, gender and detailed predictive buying behaviors gives our Site & Market Scoring solution a superior edge in the marketplace.”

About TARGUSinfo
TARGUSinfo, the leading provider of On-Demand InsightSM, provides unique identification, verification, scoring and location solutions that enable communication service providers, retailers, call-center operators, Web-based marketers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit www.TARGUSinfo.com.

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