Scoring Summit Speaker Spotlight; InfoCision CMO Ken Dawson Reveals That Not All Callers are Equal

Call Center Expert Joins a Host of Speakers to Discuss Best Practices in Real-Time Analytics

VIENNA, Va., May 3, 2010 — It sounds cliché, but it’s true, not all prospects and customers are equal when they dial call centers.  By adding real-time analytics to distinguish between hesitant hand-raisers and loyal customers in the call queue, organizations can significantly increase conversion rates and boost order values in contact centers.

In order to highlight the opportunity many call centers and organizations have with real-time analytics, TARGUSinfo, the trusted leader in On-Demand Insight® linking billions of consumer and business attributes in real time, spotlights 2010 Scoring Summit speaker Ken Dawson, chief marketing officer at InfoCision.

Hosted by TARGUSinfo, the Scoring Summit, taking place on May 5-6 2010, at the Hotel Monteleone in New Orleans, LA, is a first-of-its-kind event bringing together B2C marketing decision makers to discuss how real-time scoring and analytics is transforming business.

Ken Dawson will lead a session titled, “Who’s Calling? Customizing the Caller Experience to Feed the Bottom Line,” to focus on the immediate opportunity the contact center industry has with leveraging real-time scoring to drive increased profitability.

“In the call center, there’s short window of opportunity to get the right message and or service to a customer who has keenly expressed interest,” said Ken Dawson, CMO, InfoCision.  “Scoring callers in real time and routing them to the best agent who can tailor messaging, offers and pricing on the fly can have a significant impact on converting prospects and retaining customers.”

Regardless of whether marketers manage online leads, inbound callers or display advertising, the Scoring Summit aims to educate attendees on best practices of how to wield real-time scores to attract the right leads, boost conversion rates and increase customer lifetime value.

For more information about the Scoring Summit, visit: www.TARGUSinfo.com/Scoring, on Twitter at www.twitter.com/scoringsummit, LinkedIn at http://bit.ly/aAKqv7 or Facebook at http://bit.ly/drQUEp.

About TARGUSinfo
TARGUSinfo, the trusted provider of On-Demand Insight® to the most recognized brands, links and delivers more than 90 billion real-time attributes a year to drive smarter customer interactions on the Web, over the phone and at the point of sale.  For more than a decade, Fortune 500 companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions.  TARGUSinfo offers a complete range of solutions to help organizations make better decisions leveraging patented processes built on a proprietary network of hundreds of data feeds and its unique predictive analytics capabilities.  A profitable and privately held company, TARGUSinfo is headquartered in Vienna, VA with offices in San Diego, Chicago, San Francisco and New York.  For more information, visit www.TARGUSinfo.com.

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