Flickr Co-founder and CNN Innovation Correspondent to Speak at TARGUSinfo’s 2009 Online Lead Quality Summit

Early Registration and Call for Speakers Now Open

VIENNA, Va., April 29, 2009 April 29, 2009 — Helping senior-level executives find better ways to supercharge their efforts to attract new customers online has never been more important.   Whether you’re in the automobile, insurance, online education or ecommerce industry — online lead generation is big business.  According to a March 2009 Interactive Advertising Bureau (IAB) report, lead generation represented $1.61B or 7 percent of the overall interactive advertising spend in 2008.
TARGUSinfo, the leading provider of On-Demand InsightSM about prospects and customers, today announced open registration for its fourth Online Lead Quality Summit (OLQS), an annual event for senior-level executives in the online lead-generation industry. 

Taking place on September 23-24, 2009, the event will be held at the Bellagio Hotel and Casino in Las Vegas, NV and will feature keynotes addresses from Flickr co-founder, Stewart Butterfield and CNN Innovation correspondent, Polly LaBarre.

Butterfield is the co-founder of Flickr, the popular photo sharing website which was acquired by Yahoo! in 2005.  He remained with Flickr until July 2008, and oversaw the development of Flickr into one of the largest web sites in the world with over 60 million unique visitors a month.  Butterfield has been honored with awards ranging from being named one of the 100 Most Influential People in the World by Time Magazine in 2006 to BusinessWeek's Top 50 Leaders for 2005 and MIT Technology Review's "TR 35" award for technology innovators under 35.

LaBarre is the Innovation Correspondent for CNN, and a provocative and inspiring voice on business and innovation. She has written for the New York Times, Wall Street Journal and BusinessWeek, and has written a best-selling book entitled “Mavericks at Work,” which was named “Book of the Year” by the Financial Times.

“With hundreds of millions of leads being generated each month, discussions around best practices are few and far between,” said David Wengel, general manager of interactive markets, TARGUSinfo.  “Last year, more than 400 senior-level executives gathered to hear Guy Kawasaki share his secrets to innovation and the industry discuss cutting-edge online lead-generation practices.  This year, we’re delighted to welcome Stewart Butterfield and Polly LaBarre. OLQS 2009 promises the same level of intimate networking that has made this a must-attend event for lead generators, lead buyers and everyone in-between.”

The Online Lead Quality Summit is the only event in the lead generation space with dedicated tracks for the education, automotive and finance verticals.  Additionally, a new track specifically for ad networks will be included to discuss ways to improve online targeting to better support the lead-generation industry.  The agenda will be packed with case studies, best practices, tips and leading-edge thinking.
 
2008 OLQS Attendee Quotes

“The content was great, the networking was excellent, the surroundings were top-notch,” said Kevin Dufficy, vice president, strategic planning, AdEx Media.

“Thanks to TARGUSinfo for one of the best conferences I have ever attended in this business,” said Julie Hackett, vice president of sales, LeadRelevance, a division of Webloyalty, Inc.  “I found it relevant, substantive, professional and intimate--I really enjoyed it.”

“The 2008 Online Lead Quality Summit was one of the best conferences of the year,” said Terrence Thomas, vice president, marketing and business development, EducationDynamics

To keep up with the latest developments about the conference or to add to the conversation - follow TARGUSinfo at twitter.com/OLQS or join a conversation using the hashtag #OLQS.  For more information or to register for the early bird discount, visit www.TARGUSinfo.com/summit

About TARGUSinfo
TARGUSinfo, the leading provider of On-Demand InsightSM, provides unique identification, verification, scoring and location solutions that enable communication service providers, retailers, call-center operators, Web-based marketers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit www.TARGUSinfo.com.


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Contact
Rufus Manning           
TARGUSinfo           
703.272.6215           
pr@targusinfo.com