Ward Media Delivers Highest-Quality Sales Leads First with TARGUSinfo

Online advertising agency can automatically recover leads that have flawed contact information

VIENNA, Va. February 26, 2008 — Online advertising agency Ward Media (www.wardmediainc.com) has selected On-Demand Lead Verification^SM services from TARGUSinfo to maximize the number of high-quality leads it delivers to its customers and speed their delivery.

The agency has thrived in its intensively competitive market by delivering leads ahead of the competition and ensuring their quality. TARGUSinfo automatically supplies missing and irregular contact information in an online lead, enabling Ward Media clients to reach targets that their competitors would miss or contact too late. This capability gives Ward Media and its clients a key advantage in markets where the first company to connect with a consumer is likely to make the sale.

“Recovering a quality lead creates an additional chance for our lead to be contacted, and to be contacted first,” said Craig McGuinn, COO of Ward Media. “It’s an important reason for a lead buyer with many options to choose Ward Media.”

On-Demand Lead Verification services verify that each consumer’s name, address and phone number are not only correct but also relate to the correct person.

“Since switching to TARGUSinfo, we have realized a higher overall return on our lead generation investment because valid leads with incorrect contact information are now reclaimed for action,” said Phil Friedman, CEO of Ward Media. “Our previous system simply rejected those leads, causing our clients to miss an opportunity. As a result, we get paid for all the leads that we generate, and our clients benefit from a greater number of actionable leads.”

Quality assurance practices like these helped Ward Media earn a spot among the 2007 Inc. 500 list of fastest-growing private companies in the U.S.

"Forward-thinking companies like Ward Media are finding new ways to process as many good leads as possible, creating value for their company and a distinct marketplace advantage for their customers,” said Dave Wengel, General Manager of Interactive Markets for TARGUSinfo. “TARGUSinfo is proud to help Ward Media elevate the standard of lead-generation practices in the online advertising industry.”

About Ward Media
Ward Media is a full-service online advertising agency specializing in creative solutions for direct response lead generation. Through the use of several unique and proprietary software solutions, including its proprietary LeadPOWER™ tracking system and its CallPOWER^TM call-center platform, Ward Media is able to deliver extraordinary results at a lower cost for any direct response campaign in addition to better service at both the advertiser and publisher levels. Ward Media combines comprehensive and powerful solutions using cutting-edge technologies and direct marketing expertise to deliver dramatically improved results for its clients. For more information, visit http://www.wardmediainc.com.

About TARGUSinfo
TARGUSinfo is the leading provider if On-Demand Information^SM services for consumer-facing businesses. Its unique identification, verification and location services enable Web-based marketers, call-center operators, retailers, communication service providers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. Please visit www.TARGUSinfo.com or call 800.6.TARGUS (800.682.7487).

Press Contact:

Rufus Manning        
TARGUSinfo               
703.272.6215    
pr@targusinfo.com