Scoring Summit Speaker Spotlight; Clearwire’s Melissa Hilton Details How to Gain Enterprise-View of Customers with Analytics

Scoring Summit Features 18 Speakers Presenting Best Practices in Real-Time Analytics

VIENNA, Va., April 15, 2010 — Today, TARGUSinfo, the trusted leader in On-Demand Insight® linking billions of consumer and business attributes in real time, spotlights 2010 Scoring Summit speaker Melissa Hilton, Vice President and GM, Data Business at Clearwire.

Hosted by TARGUSinfo, the Scoring Summit, taking place on May 5-6 2010, at the Hotel Monteleone in New Orleans, LA, is a first-of-its-kind event bringing together B2C marketing decision makers to discuss how real-time scoring and analytics is transforming business.

As part of the May 6 agenda, Melissa Hilton will present a session entitled, “Get on the Same Page: Align All Your Marketing Efforts with Analytics.”  Attendees will hear how Clearwire, the leading 4G mobile broadband company in the US, was able to align the marketing and sales organization with a single enterprise-wide view of the customer using analytics.

“At Clearwire, data is king and leveraging analytics across all of our marketing efforts is allowing us to paint a more focused picture of our customers,” said Melissa Hilton, VP and GM, Data Business at Clearwire.  “Our customer analytics initiative helps us improve everything from prospecting to our customer cross-sell efforts.  I look forward to sharing these and other insights with my peers and learning from other leaders who take analytics as seriously as we do.”

Regardless of whether marketers manage online leads, inbound callers or display advertising, the Scoring Summit aims to educate attendees on best practices of how to wield real-time scores to attract the right leads, boost conversion rates and increase customer lifetime value.

For more information about the Scoring Summit, visit: www.TARGUSinfo.com/Scoring, on Twitter at www.twitter.com/scoringsummit, LinkedIn at http://bit.ly/aAKqv7 or Facebook at http://bit.ly/drQUEp.

About TARGUSinfo
TARGUSinfo, the trusted provider of On-Demand Insight® to the most recognized brands, links and delivers more than 62 billion real-time attributes a year to drive smarter customer interactions on the Web, over the phone and at the point of sale.  For more than a decade, Fortune 500 companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions.  TARGUSinfo offers a complete range of solutions to help organizations make better decisions leveraging patented processes built on a proprietary network of hundreds of data feeds and its unique predictive analytics capabilities.  A profitable and privately held company, TARGUSinfo is headquartered in Vienna, VA with offices in San Diego, Chicago, San Francisco and New York.  For more information, visit www.TARGUSinfo.com.

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