TARGUSinfo and Dealix Team to Drive Buyers into Auto Showrooms Faster
Leading Auto Lead Generator Launches Enhanced Marketing Technology Aimed to Improve Lead Quality and Close Rates for U.S. Automotive Dealerships
Vienna, VA and Redwood City, CA March 24, 2009 — Despite these tough economic times, the United States automobile industry has historically driven a large portion of the U.S. economy’s bottom line. According to the National Automobile Dealers Association (NADA), in 2007 the average sales per dealership are $33.4 million with total sales of dealers in the U.S. equaling more than $693.3 billion.*Today, TARGUSinfo, the leading provider of On-Demand InsightsSM about prospects and customers, announced it will integrate the company’s On-Demand Lead VerificationSM services with Dealix’s enhanced Lead Platform 2009 to deliver faster and higher quality customers leads for U.S.auto dealers. The enhanced platform will cut delivery time of nearly 90 percent of leads to Dealix’s dealer customers to within seconds, while identifying, processing, and delivering even higher quality leads.
Lead Platform 2009, already in use for delivery of all new car leads to Dealix’s dealer customers, is the result of an investment in an enhanced network architecture and the incorporation of additional data services to help streamline the sales process. These additional data sources include On-Demand Lead Verification provided through Dealix’s relationship with TARGUSinfo.
Dealix Lead Platform 2009 will benefit customers in three specific ways:
- Faster Lead Delivery: Nearly 90% of new car leads are now reaching Dealix customers in a matter of seconds. This enables dealers to respond to customers’ requests for information without delay, providing a better overall consumer experience and leading to faster sales.
- Reduction in Delivery of Duplicate Leads: Platform enhancements include additional processes to recognize customers requesting more than one auto quote, and to ensure that dealers are not served duplicates.
- Quality Controls: The new platform incorporates TARGUSinfo On-Demand Lead Verification services to confirm consumer names, addresses, and phone numbers contained within the lead.
“Successful auto dealers know that in today’s economy, the ability to identify and quickly respond to each in-market buyer right away, whether they’re in the market for a new car or shopping for used cars online, will lead to more sales and a better consumer experience,” said Anna Zornosa, general manager of Dealix. “Dealix has made the investment so that our customers don’t have to make a trade-off between speed of delivery and lead quality.”
“We are very pleased to have the number one lead generator in the automotive industry utilizing our on-demand lead verification services,” said Dave Wengel, general manager, Interactive Markets for TARGUSinfo. “It’s no question that the verification of lead information is the bedrock of a best-in-class lead generation program. Dealix handles nearly one in three sales leads for the auto industry, and the impact of combining TARGUSinfo verification services with Dealix’s new platform will be far reaching.”
Manuel Souza, sales director for Anderson Honda of Palo Alto, Ca, also commented on the added value Dealix is offering to dealers and car buyers. “To receive a lead from a prospective customer so quickly that you are able to call them while they’re still at their computer looking at the car they’re interested in is what every dealer hopes for,” Souza said. “The new Dealix platform addresses pain points we’ve had for many years but didn’t know how to address. Dealix is right on the money by helping us contact customers quickly, weeding out duplicate leads, and ensuring that the leads that do hit our Internet desk contain accurate, actionable information.”
TARGUSinfo,
the leading provider of On-Demand InsightSM, provides unique
identification, verification, scoring and location solutions that enable
communication service providers, retailers, call-center operators, Web-based
marketers and others to dramatically increase the quality of their services and
the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered
in
About Dealix
Dealix,
a division of Cobalt, is the world’s leading provider of quality automotive
sales leads for dealerships, dealer groups, and automotive manufacturers. Dealix has the broadest reach and the highest
quality lead supply network in the industry, including Kelley Blue Book,
Edmunds.com, AOL Autos, Yahoo! Autos, MSN Autos, and others. Dealix represents
Edmunds’ Premier Dealer Program and powers MSN Autos’ lead platform. Dealix’s
advanced quality control and routing technology matches thousands of serious
new and used vehicle buyers to the most appropriate dealers daily, delivering a
quality user experience while providing dealers one of the most efficient
methods to sell more cars.
Contact
PR Manager
TARGUSinfo
703.272.6215
pr@targusinfo.com
Amy Hatch
Cobalt
206.219.8132
ahatch@cobalt.com
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