TARGUSinfo Launches On-Demand Email Verification, Offering Clients Greater Confidence in Leads

Solution Differs from Other Services by Verifying the Linkage of an Email Address and a Name

VIENNA, Va., February 28, 2011 — TARGUSinfo, the trusted leader in On-Demand Insight®, announced today the roll-out of On-Demand Email Verification, an extended verification solution. The exclusive new offering allows businesses to identify the probability of a connection between an email address and an individual.

The traditional approach to email verification attempts to validate syntax, domain and username. TARGUSinfo’s verification solution provides these basic checks and also verifies linkages between email address and other identifiers associated with an individual such as name, address, and phone.

“Being confident about who is on the other end of the transaction continues to be crucial to improving profitability for buyers and sellers in the lead generation industry,” said Paul McConville, Senior Vice President, Sales and Marketing, TARGUSinfo. “Email verification is part of our continued effort to innovate and serve our clients’ needs in an increasingly competitive online world. Our email solution gives our clients another authoritative, real-time association to help them optimize leads and generate return on investment.”

On-Demand Email Verification complements TARGUSinfo’s market leading On-Demand Lead Verification and On-Demand Lead Scoring solutions to instantly deliver authoritative intelligence about a customer or prospect. With email verification buyers and sellers are able to more effectively optimize lead follow-up, diminish the number of returned leads due to incorrect email addresses, lower risk, measure affiliate partner quality, reduce manual review costs, and monetize more leads.

About TARGUSinfo
TARGUSinfo, the trusted provider of On-Demand Insight® to the most recognized brands, links and delivers 100 billion real-time attributes a year to drive smarter and more profitable customer interactions on the Web, over the phone and at the point of sale.  For more than a decade, America’s top brands and most respected  companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions. TARGUSinfo offers a complete range of solutions to help organizations make better real-time decisions leveraging patented processes built on a proprietary network of hundreds of data feeds and its unique predictive analytics capabilities.  A profitable and privately held company, TARGUSinfo is headquartered in Vienna, Va. with offices in San Diego, Chicago, San Francisco and New York.  For more information, visit www.TARGUSinfo.com.

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Contact:
Andrew Scafetta
TARGUSinfo 
703.272.6215
andrewscafetta@TARGUSinfo.com