Driving Customer Acquisition through Real-Time Analytics at First-Ever Scoring Summit

Ian Ayres, Author of “Super Crunchers” to Deliver Keynote Address; Featured Speakers Include Industry Analyst Dave Frankland, LendingTree, CLEAR, BlueKai and Sylvan Learning

VIENNA, Va., February 23, 2010 — Now that leveraging analytics for outbound marketing is commonplace, using real-time analytics to acquire inbound leads or target display advertising has become the next frontier.

Today, TARGUSinfo, the trusted leader in On-Demand Insight® linking billions of consumer and business identities and attributes in real time, announced the full agenda and open registration for the 2010 Scoring Summit taking place on May 5-6, at the Hotel Monteleone in New Orleans, LA.

Hosted by TARGUSinfo, the Scoring Summit is a first-of-its-kind event bringing together B2C marketing decision makers to discuss how real-time scoring is transforming business.

Celebrated author of the best-selling book “Super Crunchers,” Ian Ayres, will deliver the inaugural guest keynote. The two-day agenda will also feature more than 16 industry speakers from renowned companies including: LendingTree, CLEAR, BlueKai, Sylvan Learning and from Forrester Research, Dave Frankland.
 
“Forrester identifies three levels of Customer Intelligence maturity, and at the highest level, the Customer Intelligence has evolved into a strategic weapon,” wrote Dave Frankland, principal analyst, Forrester Research in the October 2009 report The Intelligent Approach to Customer Intelligence.  “The implications for understanding customers and marketing to them are enormous…. Customer Intelligence gives organizations the opportunity to inject science into the art of marketing, to leverage data to improve customer experiences, and to use deep customer knowledge to boost business performance.”

Regardless of whether marketers manage online leads, inbound callers or display advertising, the Scoring Summit will educate attendees on best practices of how to wield real-time scores to attract the right leads, boost conversion rates and increase customer lifetime value.

“This event breaks new ground in helping marketers discuss real world applications of real-time scoring and how it’s directly linked to their business goals,” said George Moore, CEO and chairman, TARGUSinfo.  “Attendees will quickly see for themselves how companies like ADP use real-time scoring to create a common language to understand who their best prospects are and to give them tools to find them and convert them.”

“Consumer interest in online education has been growing tremendously, and the schools we work with are inundated with inquiries from prospective students,” said Andrew Gansler, president of EducationDynamics and eLearners.com.  “TARGUSinfo’s solutions provide an effective way for schools to triage and prioritize the leads they receive.  Scoring helps allow them to choose the most effective method of following up with these inquiries. I look forward to more schools adopting these practices.”
 
For more information about the Scoring Summit, visit: /scoring/, on Twitter, LinkedIn or on Facebook. 

Attendees can save $100 off registration if they register before April 14, 2010.

About TARGUSinfo
TARGUSinfo, the trusted provider of On-Demand Insight® to the most recognized brands, links and delivers more than 62 billion real-time attributes a year to drive smarter customer interactions on the Web, over the phone and at the point of sale.  For more than a decade, Fortune 500 companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions.  TARGUSinfo offers a complete range of solutions to help organizations make better decisions leveraging patented processes built on a proprietary network of hundreds of data feeds and its unique predictive analytics capabilities.  A profitable and privately held company, TARGUSinfo is headquartered in Vienna, VA with offices in San Diego, Chicago, San Francisco and New York.  For more information, visit /.

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