TARGUSinfo Provides Affiliate Marketing Industry with a Solution for Growth

On-Demand Lead Verification lets companies increase profitability, improve efficiency and maintain solid relationships

VIENNA, Va. January 22, 2007 — TARGUSinfo, the leading provider of On-Demand Lead Verification^SM services, anticipates another year of "meteoric gains" for the affiliate marketing industry and is poised to help these companies with a solution that scales easily with their explosive growth.

Overall Internet advertising is expected to grow by 13.4% in 2007, according to the Interactive Advertising Bureau, and affiliate marketing — the generation of sales and leads through advertising on others' sites — is positioned to take on an even larger role within the expansion of the overall advertising market.

TARGUSinfo On-Demand Lead Verification services are available today to help companies profit from the strong growth projected for the affiliate marketing industry by ensuring that their lead quality keeps up with their soaring volume.

"I think we can expect another year of meteoric gains for affiliate marketing," says Shawn Collins, the co-founder of the Affiliate Summit and one of the industry's foremost experts. Collins also notes that 2005-06 holiday spending growth was 26%, and he expects affiliate programs to also increase with this uptick.

But as affiliate marketing continues to expand in both size and prominence, the industry's challenges are also increasing. The industry is rife with bad leads with fake names and faulty contact information, eroding the confidence of those who purchase leads.

"The biggest challenge in the coming year for affiliate marketing is for the positive forces in the industry to dispose of the garbage in the space, including using better lead verification from the likes of TARGUSinfo," Collins says. "In the past, there was simply too much junk information being bought and sold. As more advertisers audit the integrity of the data they are buying, the focus is shifting from quantity to quality."

With TARGUSinfo On-Demand Lead Verification services, affiliate marketers can confirm the quality of vast numbers of leads in a split second.

This automated solution provides the most accurate answers available by performing a comprehensive evaluation of each lead. TARGUSinfo verifies that each lead's name, address and phone number are not only correct but relate to that person.

Affiliate marketers can obtain more information on On-Demand Lead Verification by stopping by TARGUSinfo's booth #121 at the Affiliate Summit Jan. 21-23 in Las Vegas or by visiting http://www.TARGUSinfo/verify/.

About TARGUSinfo
TARGUSinfo is the leading provider of On-Demand Information^SM services for companies that buy and sell online leads. Its unique identification, verification and location services enable Web-based marketers, telecommunications providers, call center operators, retailers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. Please visit or call 800.6.TARGUS (800.682.7487).

Press Contact: 

Rufus Manning
TARGUSinfo
703.272.6215
pr@TARGUSinfo.com