Our Learning Center provides an opportunity to share knowledge and news about real-time data products and related technologies.

Here you will find selected articles, white papers, benchmarking studies, tutorials, introductions to new technologies and best practices. If you have any questions, please contact us.

How to Win and Keep the Lucrative SMB Subscriber , 215k
— Kim Garner, Vice President of Product Marketing with TARGUSinfo, explores ways that Communication Service Providers can transform their small to medium-sized business (SMB) subscribers’ phone and high-speed data lines into powerful marketing tools — from cost centers to profit centers. Whoever gets there first will be the SMB vendor of choice.

Bring Unknown Prospects to Life and Make Them Your Customers , 275k
— Paul McConville, Director of Consumer Facing Business, examines the impact of precise and relevant information on your customer-acquisition efforts. Companies today are faced with increasingly anonymous consumers who are more knowledgeable about these companies than ever before. Consumers are more demanding, have access to masses of information and are more likely to shop around. This thought leadership paper reviews how the right knowledge at the right time is the critical factor in winning over new customers.

Interactive Advertising Bureau Marketer & Agency Guide to Lead Quality , 192k
— Paul McLenaghan, TARGUSinfo Director of Market Development for Interactive Markets, helped lead the development of a white paper that reviews the definition of Internet lead quality, the aspects of lead quality, and the impact of lead quality on advertisers and agencies that rely on Internet leads as a critical component of their marketing strategy and/or business model.

Online Lead Verification Best Practices: Three Key Components of Optimizing Your Lead Review Process , 338k
— TARGUSinfo examines lead verification best practices for ensuring the quality of consumer contact information submitted online. The white paper reviews the most effective ways to maximize the efficiency and profitability of your lead verification process and identifies the three key components to an effective solution.

How to Make Online Leads Easier to Reach and Engage , 227k
— Paul McLenaghan, TARGUSinfo Director of Market Development for Interactive Markets, reviews tactics for making online leads easier to reach and convert. The white paper examines the benefits of enhancing leads with additional contact information and descriptive data in order to improve conversion rates.

Online Transaction Approval Best Practices: Removing Barriers to Speed, Accuracy and Scalability , 220k
— John Trionfo, TARGUSinfo Director of Risk Management, examines the pitfalls of commonly used verification methods and provides tips on how to avoid them. The white paper teaches simple techniques to increase productivity, lower operational costs and streamline your verification process. .

 

Creating Intelligent Client Interactions, 161k
— Yankee Group Senior Analyst Jon Paisner notes in this briefing that the increase in the number of contact channels has made executing a successful marketing campaign a difficult task for many companies. Simply identifying customers and prospects and verifying their information does not enable companies to maximize conversion or cross-selling opportunities. They must consider and predict the conversion challenges that relate to each customer and prospect.

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Consumers Intrigued by Prospect of Caller ID on TV and Mobile Phones, 259k
— Survey conducted by Harris Interactive on behalf of TARGUSinfo (See companion Caller ID Podcast in PODCAST section of this Learning Center)

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Crutchfield Case Study: Avoiding Chargeback Chagrin, 617k
— By Matt Pillar, Integrated Solutions for Retailers

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2004 National CNAM Audit, 924k
— By The Paisley Group

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Meineke Case Study: Reducing Direct Mailing Errors, 262k
— By Khristen Chapin, Integrated Solutions for Retailers

 

Five Proven Tactics to Increase Your Lead Quality, 1 MB
— Paul McLenaghan, TARGUSinfo; David Wengel, TARGUSinfo; Dave Behn, Cole & Weber United. From the 2007 IAB Leadership Forum on Performance Marketing

 

Caller ID Podcast, 7.9MB
— Interview with Mark Barber, TARGUSinfo VP GM Communication Service Providers. Companion piece to Harris Interactive survey on behalf of TARGUSinfo, “Consumers Intrigued by Prospect of Caller ID on TV and Mobile Phones” posted in OUTSIDE RESEARCH section of this Learning Center