AGENCIES & MEDIA BUYERS

Watch Media Waste Plummet and Response Rates Climb

You carefully select ad placements and ad network partners to ensure you deliver results to your clients. Now, there’s a way to get your clients’ online advertising in front of the right audience with far greater precision and far better results.

Start seeking online advertising placement that’s been optimized with AdAdvisor services. You’ll achieve never-before-seen results.

Brace Yourself for Predictive Power

We deliver unprecedented predictive power. Our cookie-based services deliver rich, offline consumer information and verified demographics to boost existing behavioral targeting methods.

We use our vast repository of offline consumer information to group Internet users into unique anonymous population segments. AdAdvisor services enable the nation’s top ad networks and online publishers to precisely identify the AdAdvisor segment associated with each site visitor — from the moment they encounter each visitor.

And for each segment, our partner ad networks and online publishers have an extensive list of customer demographics, interests, lifestyles and purchase behaviors — allowing them to deliver your display advertising only to the most relevant audience.

AdAdvisor services are powered by ElementOne, our cutting-edge analytics and scoring platform that delivers marketing insights at the moment you need them.

Data You Can’t Get Anywhere Else 

The data behind our cookies is built on well over 20 years of data-aggregation expertise.  We have a patented, privacy-friendly process to aggregate consumer information from over 100 dynamically-changing sources. Our data includes household-level:

• Verified customer demographics
• Purchase behavior
• Interests and lifestyle data

Coverage… We’ve Got It Covered

AdAdvisor services use cookies that give you a window to rich, predictive data on over 50 million unique US users. Our services are backed by a robust delivery network, currently processing billions of transactions every month and capable of scaling to meet the demands of any ad network or advertiser.

Keep Your Trusted Partners

AdAdvisor services are implemented through any ad server, primary ad networks and online publishers. So, you can continue to work with your trusted partners, all while reaching your audience with greater precision and boosting response rates.

Your current ad servers will use AdAdvisor services in tandem with their existing behavioral targeting methods to significantly enhance your results. 

We’re concerned about user privacy, and take it seriously. AdAdvisor services do not use any clickstream data to target advertising and no PII is placed on the AdAdvisor cookie. We group all US households into anonymous population segments, protecting user privacy while delivering accurate, precise information to our clients.