AdAdvisor

Bridging Predictive Offline Data and Online Advertising

Are you reaching the best possible audience with your display advertising?  You already know that response rates increase with better ad placement. However, you also know that it’s not that easy.

You already evaluate and optimize media placements and use behavioral targeting. It’s gotten you this far… but now you can deliver the most relevant ad to every user — no matter the site, context or current targeting methodologies.

With AdAdvisor services, you’ll see your click-through and conversion rates soar.

No Behavioral Targeting Data Required

You need no behavioral targeting or clickstream tracking data to deliver hard-hitting, click-prompting online advertising. Where behavioral targeting fails 80% of the time due to lack of data, we let you deliver the most relevant display advertising from the moment you encounter a user.

Predictive Offline Consumer Information is Now Online

Where many services promise you an audience based on their general web behavior, we deliver an audience based on actual offline behaviors — without tracking or exposing any personally identifiable information.

AdAdvisor services categorize Internet users into anonymous population segments — in a privacy-friendly manner — based on offline consumer information and verified demographics.

Each AdAdvisor cookie contains verified, household-level demographics, interests and purchase behaviors. Our cookies are then deployed to score Internet users according to their unique segment — enabling you to serve the ad most likely to trigger a response.