Lead Scoring
Focus on Your Most Profitable Prospects
Conversion rates suffer when experienced salespeople chase bad lead information, yet it happens every day. That’s because, in most marketing and sales environments, it’s impossible to know when lead information is promising and when it’s a waste of time and money.
With On-Demand Lead Scoring powered by the ElementOne Analytics Platform, you can instantly identify, verify and qualify lead information at the very moment leads are interacting with you ― whether it’s over the phone, on the Web or at the point of sale.
With our authoritative data and proprietary linking logic, no other company can match our ability to accurately identify inbound leads and link them to attributes — such as demographics, buying behaviors and attitudes — in real time. The result is exceptionally predictive lead scores that allow you to recognize your best prospects at the moment of live interaction.
Our lead scores let you improve customer service and increase your conversion rate by instantly predicting which leads are most likely to:
- Convert
- Have a high customer lifetime value
- Respond to upsell or cross-sell offers
Make Smarter Decisions
TARGUSinfo provides insight on lead information — the instant it arrives. First, we verify the contact information against our unrivaled data, ensuring that lead information is actionable. In the same fraction of a second, we score the lead based on custom-built predictive models.
Lead scores enable you to increase your conversion rate and improve customer service by directing phone or web leads to the best-equipped agents. You can then personalize your call center scripts and sales scripts to deliver the most compelling message, offer, price or discount. The insight flows just as easily into your follow-up communications, which you can personalize based on your custom scores.
With On-Demand Lead Scoring from TARGUSinfo, you’ll produce more relevant communications and speed up your sales cycle. What’s more, your unique set of custom scores will enable you to:
- Increase your conversion rate
- Reduce follow-up marketing costs
- Boost order amounts
- Lift customer lifetime value
