On-Demand Scoring
Focus on Your Most Profitable Prospects
Conversion rates suffer when experienced salespeople chase bad lead information, yet it happens every day. That’s because, in most marketing and sales environments, it’s impossible to know when lead information is promising and when it’s a waste of time and money.
With On-Demand Lead Scoring powered by the ElementOne Analytics Platform, you can instantly identify, verify and qualify lead information at the very moment leads are interacting with you.
Our custom scores increase your conversion rate by instantly predicting which leads are most likely to:
- Convert
- Have a high customer lifetime value
- Respond to up-sell or cross-sell offers
Make Smarter Decisions
TARGUSinfo provides insight on lead information — the instant it arrives. First, we verify the contact information against our unrivaled data, ensuring that lead information is actionable. In the same fraction of a second, we score the lead based on custom-built predictive models or audience groups.
Lead scores enable you to increase your conversion rate by directing leads to the best-equipped agents. You can then personalize your sales scripts to deliver the most compelling message, offer, price or
discount. The insight flows just as easily into your follow-up
communications, which you can personalize based on your custom scores.
With On-Demand Lead Scoring from TARGUSinfo, you’ll produce more relevant communications and speed up your sales cycle. What’s more, your unique set of custom scores will enable you to:
- Increase your conversion rate
- Reduce follow-up marketing costs
- Boost order amounts
- Lift customer lifetime value
Solution Overviews
- Lead Scoring- TARGUSinfo (162 KB)
Case Studies
- Credit Card Issuer- TARGUSinfo (125 KB)
- AccuQuote- TARGUSinfo (129 KB)
- Liberty University- TARGUSinfo (489 KB)
White Papers
- The Crawl, Walk, and Run of Lead Scoring- TARGUSinfo (437 KB)
