AdAdvisor

Increase Online Engagement

Optimizing Third Party Engagement

With AdAdvisor’s authoritative data, proprietary linking logic and real-time technology platform, no other company can match our ability to find and reach a target audience.

Using proprietary data and premier, authoritative offline data sources, advertisers purchasing against AdAdvisor audiences experience the unparalleled ability to:

• Connect online consumers to attributes and propensities such as demographics, lifestyle preferences and brand affinities.

• Build brand awareness with a unique ability to reach the targeted audience at the top of the sales funnel.

• Deliver a more relevant user experience while increasing the impact for driving consumers down the sales funnel.

On-Boarding CRM Data

Advertisers and Marketers know the value of Customer Relationship Management (CRM) data for targeted direct mail campaigns and other offline marketing tactics. With AdAdvisor by TARGUSinfo, advertisers can now unlock data assets in the digital arena and leverage traditional marketing tactics for online campaigns through a privacy compliant process.

The advertiser uses the customer information stored in their data warehouses to categorize their contacts based on parameters most important to their business objectives and goals (“High Spender”, “Smart Phone User”, “Checking Account”, etc). Through the AdAdvisor platform these attributes are converted into anonymous cookies and stored for the advertiser to deliver highly targeted up sell and cross sell online advertisements.

The AdAdvisor Advantage 

AdAdvisor partners have access to tools that help leverage AdAdvisor data to the fullest extent:

1. The industry exclusive Audience Wizard offers unlimited access to TARGUSinfo data. Learn how to build Audiences on the fly, based on individual campaigns and their targeted criteria, and have those Audiences immediately available in your platform.
2. The Audience Library contains over 1,300 pre-built audience groups for popular targeting criteria that allow you to target a portion of the U.S. population that indexes high for a particular behavior, characteristic, opinion or brand preference .

TARGUSinfo is the gold standard data provider with nearly 20 years of experience bringing offline data to the online world; using the most stringent information security best practices and strong data management applications.