Multi-Point Identity Confidence

The Next Generation Verification Solution from TARGUSinfo

Multi-Point Identity Confidence takes verification to the next level by scoring multiple aspects of a lead. While other verification solutions return a single verification category, our new offering provides client’s with a 360-degree view of every lead for a level of precision never available before.

The solution works by returning a 0-99 score for every name to identifier combination. Each score represents the quality of the association between a name and identifier – name to address, name to phone1, name to phone2 and name to email address.

Designed for Simplicity

Multi-Point Identity Confidence is designed for simple interpretation; the higher the score the more likely the input data is associated to the identity.   Scores vary based on a few key criteria including linkages between a name and the identifier, linkages between associated identifiers, and the validity of the identifier. Scores can be grouped into meaningful ranges which can be used to guide business rules and can also be easily incorporated into your company’s business processes.

Why Incorporate Multi-Point Identity Confidence?

Precise

• Utilizes TARGUSinfo's award winning authoritative data repository
• Verifies more consumers using new data resources
• Unparalleled mobile phone via unique TELCO relationships

Intuitive

• Handles multiple phone numbers, addresses and emails
• 0-99 score – easy to operationalize and adjust

Flexible

• Identifies the best channel for contacting consumers
• Provides insight for “Right Pricing” leads
• Flexible XML query response structure