Customer Scoring

Increase Stay and Pay Students

For a speedy, direct route to increased profitability, it’s hard to beat organic growth. Many of your students are also your best prospects — if you can determine which of your programs and offerings are most relevant to them. Customer Scoring powered by the ElementOne Analytics Platform makes it easy.

Upgrade Your Understanding of New and Enrolled Students

Thanks to our authoritative data and proprietary linking logic, no other company can match our ability to accurately identify your students and link them to attributes — such as demographics, buying behaviors and attitudes — in real time. As a result, Customer Scoring from TARGUSinfo can assign scores to students in your database at a far higher rate than alternate systems — allowing you to more accurately target households for cross-sell and up-sell opportunities. With this strategy, you’ll:

• Launch more personalized CRM communications
• Improve your customer service and student experience
• Increase student lifetime value

Our customer scores ensure that you send the most relevant message, offer or promotion through the preferred communications channel for each student. You’ll be able to:

• Identify the most valuable students in your CRM database based on criteria specific to your school
• Pinpoint customers who are most likely to transfer so you can proactively engage them in retention efforts
• Instantly score new students for which you have limited transaction history and no other information

Instead of a quarterly or annual event, you can make organic growth a constant marketing campaign that provides a persistent year-round lift.

With Customer Scoring from TARGUSinfo, the path to greater share of wallet is clearer, shorter and easier than ever. Your unique set of custom scores will enable you to:

• Capture more revenue by focusing on your best students
• Raise your individual student value
• Prevent attrition through proactive retention efforts
• Deliver student experiences that increase graduation rates
• Improve customer service, increasing student satisfaction