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The Secret to Engaging, Acquiring and Retaining Students

Today’s marketers have less time than ever to capture a potential learner’s attention and convert them to a profitable student.

Using predictive analytics at the moment of consumer contact  helps schools acquire, retain and graduate as many students as possible.  This unique approach to marketing analytics is the fastest, most effective way to:

  • Identify and prioritize top prospects and customers
  • Determine the right call frequency and contact strategy
  • Boost your conversion rate graduation rates
  • Route leads to the team most likely to convert them
  • Optimize lead sources by allocating budget towards high-quality leads 
  • Customize scripts and messaging — on the fly
  • Determine the right CPL to manage cost per enrollment

The ElementOne® Analytics Platform powers a suite of five solutions that improve marketing and admissions performance across your school:

You'll maximize your predictive power thanks to core ElementOne advantages:

Real-Time Delivery

Our unique approach to analytics lets you access and leverage insights — at the moment you need them. Our real-time scoring network makes this a reality, performing over 100-billion transactions a year at sub-second speed.

By leveraging predictive scores at the moment of interaction, you’ll be able to and maximize your conversion and graduation rates.

Most Predictive Models and Segmentation

TARGUSinfo has resolved the traditional tradeoff between relevance and actionability. By combining your customer history information with our unmatched customer demographics and behavioral data, we build a custom predictive model or set of audience groups through a rapid roll-out methodology.

The result is greater predictive power with scores and audience groups that are unique to your school and your programs.

Marketing Insights 

Lead a revolution in marketing strategy using an on-demand platform for customer insight, market analytics and consumer segmentation

Prospect Scoring  

Win the race for new customers using online and offline prospecting programs tailored specifically to your ideal customer and market profile

Lead Scoring  

Maximize every inbound lead through real-time decisioning, lead prioritization, offer management and remarketing

Customer Scoring 

Build a fortress around your customers with in-depth analytics and scoring to support retention, cross-sell and upsell campaigns

 
Learn how TARGUSinfo can help you. Contact a sales representative.

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