On-Demand Scoring
The Secret to Engaging, Acquiring and Retaining Students
Today’s marketers have less time than ever to capture a potential learner’s attention and convert them to a profitable student.
Using predictive analytics at the moment of consumer contact helps schools acquire, retain and graduate as many students as possible. This unique approach to marketing analytics is the fastest, most effective way to:
- Identify and prioritize top prospects and customers
- Determine the right call frequency and contact strategy
- Boost your conversion rate graduation rates
- Route leads to the team most likely to convert them
- Optimize lead sources by allocating budget towards high-quality leads
- Customize scripts and messaging — on the fly
- Determine the right CPL to manage cost per enrollment
The ElementOne® Analytics Platform powers a suite of five solutions that improve marketing and admissions performance across your school:

You'll maximize your predictive power thanks to core ElementOne advantages:
Real-Time Delivery
Our unique approach to analytics lets you access and leverage insights — at the moment you need them. Our real-time scoring network makes this a reality, performing over 100-billion transactions a year at sub-second speed.
By leveraging predictive scores at the moment of interaction, you’ll be able to and maximize your conversion and graduation rates.
Most Predictive Models and Segmentation
TARGUSinfo has resolved the traditional tradeoff between relevance and actionability. By combining your customer history information with our unmatched customer demographics and behavioral data, we build a custom predictive model or set of audience groups through a rapid roll-out methodology.
The result is greater predictive power with scores and audience groups that are unique to your school and your programs.
Marketing Insights
Lead a revolution in marketing strategy using an on-demand platform for customer insight, market analytics and consumer segmentation
Prospect Scoring
Win the race for new customers using online and offline prospecting programs tailored specifically to your ideal customer and market profile
Lead Scoring
Maximize every inbound lead through real-time decisioning, lead prioritization, offer management and remarketing
Customer Scoring
Build a fortress around your customers with in-depth analytics and scoring to support retention, cross-sell and upsell campaigns
Solution Overviews
- Lead Scoring- TARGUSinfo (162 KB)
Case Studies
- Liberty University- TARGUSinfo (489 KB)
Research & Reports
- Get the Most Out of Lead Scoring- TARGUSinfo (119 KB)
- Education Marketing Report- TARGUSinfo (311 KB)
Articles
- Sylvan Does Its Homework- 1to1 Media (256 KB)

















